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"Achieving Membership Growth: A Guide for the American Legion Auxiliary"

The American Legion Auxiliary aims to honor veterans through meaningful service by growing its membership to one million by 2019. This guide outlines strategies for member engagement, retention, and recruitment. It highlights the importance of communication, welcoming new members, and recognizing contributions. The Florida Department sets clear goals with milestones for retention, rejoining former members, and attracting new members. With collective efforts and positive attitudes, members can achieve and celebrate their successes. Join us in shining brightly as a community dedicated to service!

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"Achieving Membership Growth: A Guide for the American Legion Auxiliary"

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  1. “Shining for Membership” Jane Hardacre Membership Chairman membershipchairman@alafl.org Committee Members Western – LaDonna Stovall Northern – Irma Wehrli Eastern – Barbara LiButti Central – Linda Hayes Southwestern – Linda Hall Southern – Jo Ann Maitland

  2. 2014 – 2015 Membership National Membership Goal: By honoring our veterans and military through meaningful service, the American Legion Auxiliary will grow to a million members by their centennial year of 2019

  3. ARE YOU ONE IN A MILLION?

  4. Membership Goal for Florida • 2015 Department Numeric Goal: 38,775 • 2015 Department Monthly Milestone: 3,231

  5. WHAT CAN WE DO? • Engage to Retain Members • Rejoin Former Members • Attract New Members

  6. HOW CAN WE DO THIS?

  7. Engage to Retain Members • Communicate • Be respectful, kind and considerate • Ask for and be open to new and different ideas • Offer volunteer opportunities for members – at times convenient to them • Recognize all members for any contributions • Promptly address and resolve conflicts in a positive manner

  8. Rejoin Former Members • Use ALAMIS to obtain information on members who have not paid dues since 2012 • Reach out to these former members • Set up a committee to contact former members • Establish a phone bank of members to call former members • Send a letter requesting feedback with the Unit; determine what the Unit might need to do differently to retain all members

  9. Attract New Members • Increase the Auxiliary’s visibility in the community • Be welcoming, kind and respectful to persons of all ages and backgrounds • Share benefits and value of belonging • Waive first year membership dues for eligible female veterans

  10. Lighthouse Dates • November 4th, 2014 – 60% Renew/Rejoin Achievement • February 7th, 2015 – 85% Renew/Rejoin Achievement • May 28th, 2015 - 100% Total (renew/rejoin and new members) HIP HIP HOORAY!

  11. Department Awards 100% Pin • To all Unit Presidents and Membership Chairmen with 100% by close of books will receive the Lighthouse 100% pin Light House Award • Unit President and Membership Chairman with the highest percentage of membership by close of books (one within every grouping) • District President and Membership Chairman with the highest percentage of membership by close of books (one within every grouping) • 105% plaque at close of books

  12. WE CAN DO IT!!!

  13. “Lighthouses don’t get all wobbly when the weather gets rough… they just stand there shining”. ~ Author unknown

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