1 / 22

Why OLCC uses Social Media

Oregon Liquor Control Commission’s Using Social Media to “Sell” Regulation presented by Christie Scott Oregon Liquor Control Commission Government Affairs and Communications NABCA Legal Symposium March 12, 2013. Why OLCC uses Social Media. Reach a larger audience Educate Community building

inigo
Télécharger la présentation

Why OLCC uses Social Media

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Oregon Liquor Control Commission’sUsing Social Media to “Sell” Regulationpresented byChristie ScottOregon Liquor Control Commission Government Affairs and CommunicationsNABCA Legal Symposium March 12, 2013

  2. Why OLCC uses Social Media • Reach a larger audience • Educate • Community building • Find out what’s going on in prevention and the alcohol industry

  3. News Sharing on Twitter

  4. Good News … Bad News

  5. Agency Happenings

  6. Safety Tips

  7. Best Practices

  8. Answer Questions

  9. The underage drinking video “Wasted” has more than 5,300 views

  10. Articles

  11. Honoring Achievements

  12. Recognizing Partnerships

  13. Highlighting Local Businesses

  14. Support from Community

  15. Engaging

  16. Interesting

  17. Engagement not Enforcement Watchdog is not man’s best Friend

  18. See Something – Say Something

  19. Be Cautious What You Post

  20. Social Media as Enforcement Tool

  21. Who’s using social media? • Moderation Groups • Licensees • Bartenders/Servers • News Media • (TV, Radio, Newspaper, Bloggers) • Our Employees • Legislators • Parents • Teachers • Artists/Performers • Attorneys • Police

  22. The need to communicate with citizens through social media has become pressing if we are to remain relevant.

More Related