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Do2Done. DE-CLUTTER YOUR LIFE. Overview. Product Objective Customer Personas Product Planning and Positioning Business Model Product Requirements and Development Other Factors. PRODUCT OBJECTIVE. Purpose. What is the Job to be Done?. Customer Interviews.
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Do2Done DE-CLUTTER YOUR LIFE
Overview • Product Objective • Customer Personas • Product Planning and Positioning • Business Model • Product Requirements and Development • Other Factors
Purpose What is the Job to be Done?
Customer Interviews • Why do you use a to-do list? What is the primary value it provides you? • What does your to-do list tracking workflow look like? The more you can say the better! (e.g. do you start every morning? do you move items from the previous day to the new day? do you prioritize your items? how often do you refer to your to-do list?) • What is the one thing you wished X could do to make it better? How do you work around this now?
Customer Insight The better a to-do list supplemented someone’s normal workflow, the better it was received So, what is the Job to be Done? Tasks! People just want to get sh*t done. The more, the better
Alan • 30 years old • Front-end dev • Productivity nut • Addicted to trying new things all the time • Loves 4 Hour Workweek • Often described as “intense” “Man, life is too short. I want to maximize my impact while I can. Unfortunately, there is so much wasted effort on mundane things. I’m always looking for awesome ways to get more efficient, agile and productive at work and my personal time. I find I learn a lot more and enjoy a lot more things that way.
Sarah • 33 years old • Mother of two • Wife • Banker • Scatterbrained • Loves hanging out with her girlfriends and also her family “I’m so busy! Balancing a hectic job and my personal life can get nuts! I’m up to my neck in post-its to remind me of things because so much is going on in my life. It’s too bad I can’t carry my post-its with me though or archive them …
Rough Road Map ACT I Get the basic product experience right ACT II Go cross-platform ACT III Branch into social task management
Requirements Quadrants Phase 2 Phase 2-3 NOT URGENT MVP MVD URGENT NEED DELIGHT
Requirements Quadrants • History of tasks completed • Add browser plugin • Add calendar/time entries • Add desktop app for Win/Mac • Add voice support NOT URGENT • Create new to-do list • Create new tasks • Delete completed tasks • Move order of tasks • Prioritize tasks as HIGH or LOW • Create multiple to-do lists • Add tagging to an entry • Move a task across lists URGENT NEED DELIGHT
How might order of reqs change? • Usage metrics/user feedback might show unexpected learnings • Technical difficulties • Time line changes • Product vision changes
Possible Engineering Concerns • Feature implementation is harder than initially anticipated; need more resources or time • “I have a better way to meet that objective” • “This is too simple/trivial – needs more features”
Other Factors to Note Consumer switching costs to other to-do tools is very low Lots of competitors and free apps in this space, but one stands out: • > 7m downloads on iPhone and Android • Cloud based • Great UX and UI • Supports voice • Raised funding • Supports social sharing of to-dos • Team of linguistic experts • Clever affiliate revenue model
