Blockchain’s Role in Next-Gen PR Strategies
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This document argues that blockchain technology can solve major PR challenges like misinformation and declining trust. By providing a decentralized and unalterable ledger, it can be used to:<br><br>Verify the authenticity of press releases to combat fake news.<br>Create transparent, fraud-proof influencer marketing campaigns.<br>Allow brands to offer verifiable proof of their corporate social responsibility (CSR) claims.<br>Secure crisis communications and create new forms of token-based audience engagement.<br>
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Blockchain’s Role in Next-Gen PR Strategies
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