BRANDING MISTAKES YOU CAN’T AFFORD TO MAKE

1. Pune | Mumbai | London An ISO 9001:2008 Company

2. BRANDING MISTAKES YOU CAN’T AFFORD TO MAKE Pune | Mumbai | London An ISO 9001:2008 Company

3. Your brand is the set of perceptions people have about your company. But branding is the set of actions you take to cultivate that brand. - Deanna deBara

4. Branding, or brand building, isn’t about creating a spectacular logo or website. A brand is much more than identity and visual artifacts. Branding is an extension of your corporate personality. It is an expression of your values and beliefs. It's a bridge to connect with customers and build strong relationships. It’s a promise of value you make to all stakeholders. It's about utilising every opportunity to convey why customers should choose your brand over another. WHAT IS BRANDING? © 2021 Interics Designs Pvt. Ltd | All rights reserved www.intericsdesigns.com

5. BRANDING AND MISCONCEPTIONS Branding is a blueprint for how you want the world to see your business or product. Hence, branding needs to encompass all forms of communication, cover all touch points - to make your brand top-of-mind and hopefully, first-in-choice.Unfortunately, branding is misunderstood. • There are people who think it can be 'done' in a day • Some think they don’t need it at all• There are startups who think they’re too ‘small’ for branding• Some think 'buying' a logo off some inexpensive website is all that's required As an experienced branding agency, Interics Designs has drawn up a list of the most common branding mistakes and misconceptions made by small, medium and even large enterprises. © 2021 Interics Designs Pvt. Ltd | All rights reserved www.intericsdesigns.com

6. MOST COMMON BRANDING MISTAKES & MISCONCEPTIONS Branding is defining who or what your brand is, marketing is making others aware of it. FAILING TO UNDERSTAND 'BRANDING' Equating branding with logo is another misnomer. Logo or identity is an important brand asset, but branding is more conceptual & comprehensive. Branding is not to be confused with marketing although the two are closely related. © 2021 Interics Designs Pvt. Ltd | All rights reserved www.intericsdesigns.com

7. MOST COMMON BRANDING MISTAKES & MISCONCEPTIONS NOT DEFINING YOUR BRAND STRATEGY The best brand strategy is developed when the client, strategist and designer work as partners. A brand strategy helps define business objectives, understanding the landscape, customer, competition and their strategic positions, and then defining your own brand. © 2021 Interics Designs Pvt. Ltd | All rights reserved www.intericsdesigns.com

8. MOST COMMON BRANDING MISTAKES & MISCONCEPTIONS Branding begins with identifying and understanding your target audience. NOT CONNECTING WITH THE RIGHT AUDIENCE Develop a buyer persona, then personalise design and communication accordingly. Whether you’re a startup or a large corporation, personalisation is more important than ever before. © 2021 Interics Designs Pvt. Ltd | All rights reserved www.intericsdesigns.com

9. MOST COMMON BRANDING MISTAKES & MISCONCEPTIONS NOT BEING CONSISTENT A comprehensive brand guideline manual helps to maintain consistency across channels and collaterals. It ensures that almost everything issued by your enterprise - from business cards and ads to uniforms, marketing collateral and social media accounts - are all on-track and on-brand. It's easy to be consistent in the obvious places but forget about it in places/media that are used less often. © 2021 Interics Designs Pvt. Ltd | All rights reserved www.intericsdesigns.com

10. MOST COMMON BRANDING MISTAKES & MISCONCEPTIONS Today, especially with social media and the internet, customers are quick to share their feelings, both positive and negative. The true test of a brand is when the brand experience aligns with the brand promise. MAKING PROMISES YOU CAN'T KEEP It's essential to follow through with your brand promise to build a strong, effective brand. Breaking your brand promise hurts your customer's trust and negatively impacts your reputation. © 2021 Interics Designs Pvt. Ltd | All rights reserved www.intericsdesigns.com

11. MOST COMMON BRANDING MISTAKES & MISCONCEPTIONS Strategy based on extensive competitor research and consumer understanding will help you find a niche or unique proposition. You need positioning, good design and messaging that makes you stand out, not blend in. FAILING TO DIFFERENTIATE YOUR BRAND Playing it safe means there will be nothing interesting or unusual about your brand; being too edgy can sometimes be a disaster. © 2021 Interics Designs Pvt. Ltd | All rights reserved www.intericsdesigns.com

12. MOST COMMON BRANDING MISTAKES & MISCONCEPTIONS FAILING TO PROVIDE GREAT BRAND EXPERIENCE A negative brand experience will repel customers, & through word of mouth, keep others away too. It's not only about your product but also your packaging design, website experience, in-store experience, interaction with your staff, etc. Brand experience is the experience your customer has when he/she comes in contact with your brand. © 2021 Interics Designs Pvt. Ltd | All rights reserved www.intericsdesigns.com

13. MOST COMMON BRANDING MISTAKES & MISCONCEPTIONS It's rare to find an entrepreneur with sound understanding and skills of psychology, strategy planning, graphic design, copywriting et al. Always think of hiring a professional team that works in sync to design and develop effective branding. AVOIDING PROFESSIONAL HELP Branding is more complex and multi-dimensional than it may seem. © 2021 Interics Designs Pvt. Ltd | All rights reserved www.intericsdesigns.com

14. BRANDING, THE IN-BRANDS WAY Interics is a leading Interdisciplinary Design Consultancy offering holistic and integrated solutions, for strong and Sustainable Brand Building. Topadvertising agency and brand identity creation agency, offering brand positioning strategy, retail brand identityand brand positioning services. IN-BRANDS specialises in anticipating changing business, market and customer needs for developing Future-ready Brands that set new benchmarks and generate a high resonance with audiences; while ensuring integrity and scalability across diverse platforms. © 2021 Interics Designs Pvt. Ltd | All rights reserved www.intericsdesigns.com

15. INTEGRATED BRANDING, WITH IN-BRANDS Our Integrated Branding Program transcends design, to set new brand benchmarks for Indian market leaders and conglomerates. We collaborate with top management to harness the ‘big picture’ by understanding what the company believes in, its challenges, and where it wants to go. With extensive research to derive market, competition and customer insights, we develop a comprehensive strategy that would help unleash the Brand’s true potential. As an experienced Top Branding agency, we offer comprehensive services that include corporate identity program, brand launch strategy, packaging design, and a complete branding and communication package for new product launch. © 2021 Interics Designs Pvt. Ltd | All rights reserved www.intericsdesigns.com

16. To build and promote your brand with strategic thinking, creativity and assured results, CONTACT US. +91 8744819236 www.intericsdesigns.com © 2021 Interics Designs Pvt. Ltd | All rights reserved www.intericsdesigns.com