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How to choose the best social media channels for your business

For a small business, social media is one of the most effective marketing tools at its disposal. However, we must keep in mind that not all social media channels are created the same. Each platform comes with its own audience with its own quirks when interacting with content.<br><br>Businesses need to have awareness of these nuances when they choose to invest in social media marketing on a particular platform since that may impact the results of their marketing efforts.<br><br>Some facets that businesses should consider when choosing the best social media platforms for their online marketing are:<br>

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How to choose the best social media channels for your business

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  1. BUILD DIGITAL BRAND EXPERIENCE WITH INTERICS IN-DIGITAL Pune | Mumbai | London An ISO 9001:2008 Company

  2. HOW TO CHOOSE THE • BEST SOCIAL MEDIA • CHANNELS FOR YOUR BUSINESS

  3. Brand Reputation Management Lead Generation DIGITAL BRAND EXPERIENCE ADVERTIZING BUSINESS IMAPCT Content marketing and Advt. Videos Image Advt. Content Strategy Website Design Social Media Strategy Leveraging our interdisciplinary approach, we build Strategic Digital Brand Experiences for startups to large enterprises, with creative and interactive digital design deployment through the gamut of digital marketing services. Integrating branding, design, technology and marketing, we maximize impact, resource utilisation and ROI. © 2020 Interics Designs Pvt. Ltd | All rights reserved www.intericsdesigns.com | www.intericsdigital.com

  4. HOW TO CHOOSE THE BEST SOCIAL MEDIA PLATFORMS FOR YOUR BUSINESS For a small business, social media is one of the most effective marketing tools at its disposal. However, we must keep in mind that not all social media channels are created the same. Each platform comes with its own audience with its own quirks when interacting with content. Businesses need to have awareness of these nuances when they choose to invest in social media marketing on a particular platform since that may impact the results of their marketing efforts. © 2020 Interics Designs Pvt. Ltd | All rights reserved www.intericsdesigns.com | www.intericsdigital.com

  5. CONSIDER THE NATURE OF YOUR BUSINESS Some facets that businesses should consider when choosing the best social media platforms for their online marketing are: • Consider the Nature of Your Business A lot of factors depend on whether your company is B2B or B2C. Facebook and Instagram are ideal platforms to help gain visibility, visually engage and interact with customers for B2C companies. When it comes to B2B companies, LinkedIn helps to connect with current and potential clients and build personal connections. © 2022 Interics Designs Pvt. Ltd | All rights reserved www.intericsdesigns.com | www.intericsdigital.com

  6. FOCUS ON YOUR TARGET AUDIENCE 2. Focus on your Target Audience Small companies need effective Roi FROM their ad budget. They need to know their target audience’s media habits. © 2022 Interics Designs Pvt. Ltd | All rights reserved www.intericsdesigns.com | www.intericsdigital.com

  7. CONSIDER CUSTOMER DEMOGRAPHICS 3. Consider Customer Demographics Once you have dived into demographics, you will be capable of narrowing down your platform to find the ideal one to pursue. Regardless of the path you choose, you need to put in some time and effort. It’s best to not be stretched too thin by attempting to manage multiple platforms at once. © 2020 Interics Designs Pvt. Ltd | All rights reserved www.intericsdesigns.com | www.intericsdigital.com

  8. GO WHERE YOUR IDEAL CUSTOMER IS 4. Go to Where Your Ideal Customer Is Choosing a social media platform is less about your business and more about where your target customer spends their time. You should invest your time and efforts on the platforms relevant to your target audience. © 2020 Interics Designs Pvt. Ltd | All rights reserved www.intericsdesigns.com | www.intericsdigital.com

  9. FIND BRAND ADVOCATES 5. Find Brand Advocates Every stakeholder of your business is your brand ambassador. Find them and convert them into promoters. © 2020 Interics Designs Pvt. Ltd | All rights reserved www.intericsdesigns.com | www.intericsdigital.com

  10. RESEARCH YOUR COMPETITORS 6. Research Your Competitors Knowing what your competitors do is absolutely crucial for the growth of your business. © 2020 Interics Designs Pvt. Ltd | All rights reserved www.intericsdesigns.com | www.intericsdigital.com

  11. FOCUS ON YOUR WEBSITE 7. Focus on Your Website Define the objectives for your website. Your website is your digital introduction. Ensure it is easy to navigate and relevant to your stakeholders. © 2020 Interics Designs Pvt. Ltd | All rights reserved www.intericsdesigns.com | www.intericsdigital.com

  12. MATCH THE PLATFORM TO THE AUDIENCE 8. Match the Platform to the Audience To achieve the objectives of the communication to your target audience, your content needs to be published on relevant platforms using a consistently. © 2020 Interics Designs Pvt. Ltd | All rights reserved www.intericsdesigns.com | www.intericsdigital.com

  13. HOW INTERICS DIGITAL CAN ASSIST IntericsINDigital - a full service digital marketing agency in India - uses the most sought after and effective digital marketing techniques utilized by marketers today in order to increase leads and generate income. INDigital is a well-known digital branding agency and lead generation agency that is famous for developing leading-edge content strategy for digital marketing and creating enthralling and holistic digital brand experiences. INDigital - through research and close collaboration with businesses - helps to choose the right social media platforms for their digital marketing efforts. INDigital works to create consistent customer experiences on several platforms that align digital marketing strategies with high-quality digital content that customers expect from the best-in-class organizations. IntericsINDigital - a reputed SMO Agency India - creates customised content for social media, display ads, landing pages, optimised websites, email campaigns, webinars, blog posts, videos, and the whole gamut of marketing collaterals such as company profiles, case studies, product catalogues, product videos etc in order to build brand awareness through digital marketing. © 2020 Interics Designs Pvt. Ltd | All rights reserved www.intericsdesigns.com | www.intericsdigital.com

  14. HOW INTERICS DIGITAL CAN ASSIST As a major digital marketing agency in India, IntericsINDigital also works to identify Key Performance Indicators for every social media platform so it can evaluate and adjust to progressing needs. Their team consists of a number of strategists, digital marketing specialists, designers and content writers who are experienced and highly creative; and works to ensure the best results and profitable outcomes. © 2020 Interics Designs Pvt. Ltd | All rights reserved www.intericsdesigns.com | www.intericsdigital.com

  15. Connect with us 020 4106 2614 | +91 8744819236 www.intericsdesigns.com | www.intericsdigital.com © 2020 Interics Designs Pvt. Ltd | All rights reserved www.intericsdesigns.com | www.intericsdigital.com

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