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What is Content Marketing Funnel And What Type of Content is Right For Each Stage of The Funnel

A small number of leads make it through the last stage of the funnel who finally turned into final customers. It is a system that can tap an infinite number of leads by following a step by step content flow. It turns their leads into actual customers who are willing to pay for your company offerings.

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What is Content Marketing Funnel And What Type of Content is Right For Each Stage of The Funnel

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  1. What is Content Marketing Funnel and what type of content is right for Each Stage of the Funnel Content Marketing Funnel It is a system that can tap an infinite number of leads by following a step by step content flow. It turns their leads into actual customers who are willing to pay for your company offerings. Image abroad opening of the top of the funnel. This is a place where a large number of leads came to know about your products or services. These leads can be your prospective customers. As they move down the funnel, it becomes narrow and many of the leads will drop off. A small number of leads make it through the last stage of the funnel who finally turned into final customers. Marketing funnel includes three stages which are TOFU, MOFU and BOFU. In content marketing funnel, the three stages are as follows: 1.Discovery -When leads discover your product or came to know about your brand. 2.Consideration -When prospective customers make a choice and compare your product with others and find whether your product is suitable or not. 3.Purchase -When prospective customer gathers the information they need to decide whether you should buy the product and become your customer or not.

  2. Inbound marketing is quite similar but has a little difference. Attract –Tell your prospective customers that your brand is a one-stop solution for your needs. You can grab the attention here and take the initial opt-in. Engage –Take the initial opt-in and create the relationship through value building action like email nurturing, retargeting etc. Delight -In this stage, we try to make the user experience better than never before. We delight them so that they advertise our brand to their friends, family, colleagues etc. and also come back and repurchase the product or service. A content marketing funnel is not about a one-time purchase. It takes your customers and utilises them to refill the top of the funnel. It is more of a cyclical strategy than a linear progression. The process is all about creating goodwill and trust. Interact with people at each and every stage of the funnel by posting relevant content to persuade the leads to the next step. What type of content is right for each stage of the marketing funnel? We have shared four stages of the marketing funnel which includes the types of content marketing funnel along with examples of content which is ideal for the stages: Attract:In this stage Ads, landing pages, videos, checklists and info graphics are used to grab the attention of the leads.

  3. Engage:Engagement can be initiated by writing how-tos or guides blogs, social media posts, e-books, case studies, webinars, ratings and reviews, and e-mails. Delight:The prospective customers can be delighted by providing special offers, contests and giveaways, emails, social media and surveys. Consider these content types as a blueprint to complete a sale. There is no way to determine which type of content works best for which stage. It totally depends on the sales cycle, industry and your targeted audience. Content types and stages are overlapped in such a way that this is complicated to understand. Conclusion Customers want to carry out their own research, progress at their own speed and buy when they feel they are ready. Those brands who assist them or help them to progress through each step by offering valuable and relevant information. This delights the customers and they go out of their way to promote your brand. The ultimate goal of the content marketing funnel is to better serve your customers so they can handle the word of mouth marketing for you. They are least concerned about the sale. Be it a small company or a large company. Every size of the company gets benefited from the content funnel.

  4. This article contains a detail about content funnel and what type of content is best for each stage. Although, it is up to you to decide what is best for your brand. Reference: articles/what-content-marketing-funnel-what-type-content-right-each-stage- funnel-1783422.html https://www.sooperarticles.com/business-articles/marketing-

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