1 / 28

Jed Connelly

Jed Connelly. Senior Vice President, Sales and Marketing Nissan North America, Inc. June 1, 2005. 1,000,000. units. 900,000. 800,000. 700,000. 600,000. 1998 RESULTS. COMBINED SALES 627,700 UNITS. 1,000,000. 900,000. 800,000. 700,000. 600,000. 2004 RESULTS. SALES 1,013,000.

iorwen
Télécharger la présentation

Jed Connelly

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. Jed Connelly Senior Vice President, Sales and MarketingNissan North America, Inc. June 1, 2005

  2. 1,000,000 units 900,000 800,000 700,000 600,000 1998 RESULTS • COMBINED SALES627,700 UNITS

  3. 1,000,000 900,000 800,000 700,000 600,000 2004 RESULTS • SALES 1,013,000 units • 61% INCREASE • UP 191,000 UNITS • LOW INCENTIVES • HIGH RESIDUALS • RECORD DEALER PROFITS

  4. NISSAN TODAY • $8 BILLIONOPERATING PROFIT • 10% RETURN

  5. THE NISSAN APPROACH • A SYSTEM FOR SUCCESS • PRODUCTS FOR THE FUTURE • STAYING THE COURSE

  6. NEW PRODUCTS

  7. FUTURE PRODUCTS • NEW SENTRA • NEW ENTRY-LEVEL SEDAN • NEW ALTIMA • MORE TO COME …

  8. THE MILLENNIALS

  9. PRODUCT BUZZ

  10. PRODUCT BUZZ

  11. PRODUCT BUZZ

  12. BREAKTHROUGH PRODUCTS INFINITI M

  13. FUTURE PRODUCTS WHERE ARE THE NEW PRODUCTS FOR TOMORROW?

  14. COMPANY PROFITS INCENTIVE DRIVEN SALES?

  15. JUNK IN THE TRUNK

  16. US SALES 17,000,000 x $1,000 incentives $17,000,000,000 THE REAL COST OF INCENTIVES

  17. US SALES 17,000,000 x $3,000 incentives THE REAL COST OF INCENTIVES $51,000,000,000

  18. THE REAL COST OF INCENTIVES

  19. THE GOOD NEWS MOVING AWAY FROM INCENTIVES FIND NEW WAYS TO MARKET OUR VEHICLES

  20. THE PROOF … IS IN THE PARKING LOT

  21. RETAIL NETWORK

  22. RETAIL NETWORK

  23. Jed Connelly Senior Vice President, Sales and MarketingNissan North America, Inc. June 1, 2005

More Related