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Phone Fundraising Increasingly Leveraged in LGBT Campaigns

With the economic climate in the doldrums over the past few years, LGBT nonprofits have boosted the use of phone fundraising. In fact, many nonprofit organizations have had to adapt their fundraising campaigns to address budget constraints. By pulling back on pricey special events, for example, LGBT nonprofits have expanded use of more economical fundraising campaigns, including online, mail and telemarketing. Visit us at http://www.ipmadvancement.com or call 623-687-3908 for more information about Phone Fundraising.

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Phone Fundraising Increasingly Leveraged in LGBT Campaigns

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  1. Phone Fundraising Increasingly Leveraged in LGBT Campaigns

  2. Phone Fundraising • LGBT nonprofits have boosted use of phone fundraising • Many organizations have adapted their campaigns to address budget constraints • LGBT nonprofits have expanded use of economical fundraising campaigns, including online, mail and telemarketing • Nonprofits are learning to live within scaled back operations

  3. Phone Fundraising • How LGBT Nonprofits Have Adapted Fundraising Campaigns • According to MAP survey, approximately half of organizations surveyed cut budgets and delayed launching new programs • Personnel cuts further hinder fundraising efforts • Reduction in corporate sponsorships translates to less corporate money available • This perfect storm caused LGBT organizations to seek new donors and new fundraising strategies

  4. Phone Fundraising • How LGBT Nonprofits Have Adapted Fundraising Campaigns • MAP survey indicates 60% of LGBT respondents cut special event costs • Over 80% said they plan to solicit new donors. Approximately half of LGBT survey respondents indicated the would focus on maintaining existing donors • Jury is still out on whether concentrating on large donors or engaging a larger number of donors contributing small amounts will yield best results

  5. Phone Fundraising • How LGBT Nonprofits Have Adapted Fundraising Campaigns • Therefore, LGBT have adapted campaigns that are more economical, far-reaching methods like phone fundraising instead of expensive special events

  6. Phone Fundraising • The Benefits of Using Phone Fundraising in LGBT Campaigns • Phone fundraising provides efficient means of potential donor outreach • Requires little upfront investment and can be executed quickly and easily • Phone fundraising provides an opportunity for live donor interaction. Fundraiser can collect valuable information for follow-up purposes and expand database • Raises awareness for the cause and educates contact

  7. About the Author Edward Phillips, MBA, is chief creative officer of IPM Advancement, a leading nonprofit fundraising company. Visit us at http://www.ipmadvancement.com or call 623-687-3908 for more information about Phone Fundraising.

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