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Macy’s vs. Nordstrom

Angel Reed Kelly Vouklizas Michelle Preston Stephanie Parks. Macy’s vs. Nordstrom. Macys.com. Purpose of Macy’s Site. Advertise merchandise Offer special promotions Offer a wider variety of merchandise than can be offered in stores. Pros & Cons of Macy’s Site. Pros Well organized

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Macy’s vs. Nordstrom

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  1. Angel Reed Kelly Vouklizas Michelle Preston Stephanie Parks Macy’s vs. Nordstrom

  2. Macys.com

  3. Purpose of Macy’s Site • Advertise merchandise • Offer special promotions • Offer a wider variety of merchandise than can be offered in stores

  4. Pros & Cons of Macy’s Site • Pros • Well organized • Easy to navigate- The tabs are clear and well marked where to find the merchandise • Sales are the first thing the customer sees • Cons • Very cluttered- The sales were displayed all over the website • Hardly any pictures of merchandise on the home page– sales take over the site

  5. Macys.com– “Customer Solutions” Informational Content • Customer can review the product • Ability to rate the reviews based on helpfulness • A chance to win a $1,000 gift card as incentive to write a review • Macy’s Star Rewards Card • Macy’s credit card- gives customers rewards such as 10% off

  6. Macys.com– Revenue Model • Product Catalog Revenue Model • Images, reviews, product description, size charts, etc. • Business-to-Consumer • Connecting the business to the consumer

  7. Macys.com– Marketing Relationships • Macy’s Inc. is also a parent company of Bloomingdale’s • Participate in a variety of events throughout the year • Macy’s Thanksgiving Day Parade • Macy’s Holiday Events • Etc

  8. Macys.com– Features and Functionality • Search tab • Wedding registry • Personalized shopping cart- it remembers you, you can share with others, etc. • Customer service section • Social media utilization

  9. Macys.com– Social Media • Facebook • Twitter • YouTube • Pinterest • Macy’s App for iPhone and Android • Sign up for text messages or email • mBlog

  10. mBlog

  11. Mobile App

  12. Macy’s– International Presence • Shipping worldwide to over 100 countries

  13. Nordstrom.com

  14. Nordstrom.com– How does website usability compare? • Not as cluttered with promotions • More modern feel • More presentable • Promote their products with more images • More strictly apparel and accessories based, rather than home furnishings

  15. Are the strategies for the two websites different? • Macy’s • Focuses more on sales • Not as presentable • Put as much information as possible in one place • Nordstrom • Focuses more on the quality and the products • More aesthetically appealing • Not as concerned with sales and promotions

  16. What are the significant differences in assortment? • Macy’s • Carries more home goods, along with apparel • Appeals more to the everyday, classic buyer • More of a broad view of product • Nordstrom • Focuses more on apparel and accessories, rather than home products • Appeals a little more to the fashion forward consumer • Specific to the season and occasion in the upcoming months

  17. SWOT Analysis

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