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III. International Istanbul Insurance Conference 25-26 May Affinity Insurance

III. International Istanbul Insurance Conference 25-26 May Affinity Insurance . Affinity – Definition . Any group of customers who have the same insurance need Who can generate sufficient revenue. Affinity – Customers . Customers are purchasing products in different ways.

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III. International Istanbul Insurance Conference 25-26 May Affinity Insurance

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  1. III. International Istanbul Insurance Conference 25-26 May Affinity Insurance

  2. Affinity – Definition Any group of customers who have the same insurance need Who can generate sufficient revenue

  3. Affinity – Customers Customers are purchasing products in different ways

  4. Affinity - Markets and Segments • Banks • Retailers • Trade Associations • Clubs

  5. Affinity - Product • Commoditised high volume - Personal Lines • Bespoke low volume - Commercial

  6. Affinity - Product • Standard volume products:- Home, Car , Pet, Travel, Personal Accident, Landlord Insurance • Specialist volume products:- Extended Warranty, Home Emergency, Payment Protection Insurance, Mobile Telephone • Specialist niche products:- Identity Theft, Gadget Insurance, Handbag Contents Insurance

  7. Affinity - Brand Awareness • White labelling • Extending the brand • Synergies between Products

  8. Affinity - Distribution • Retailers • Internet • Outbound Telephone Sales • Direct Contact • Social Media Sites

  9. Association Benefits • Association Benefits • Revenue Generation • Attracts new members and retains existing • Adds value to the member and Association relationship • Comfort that members are properly insured • Collection of annual membership fees • Enhancement of membership numbers

  10. Affinity – Distribution Future Trends • More data • Internet Retailers • Elasticity of Brand Values • Traditional Insurers under pressure • Social Media Sites

  11. III. International Istanbul Insurance Conference 25-26 May Affinity Insurance

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