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Brand Matters

Brand Matters. Genesis 30:25-43. Signs That Confused!. What?!!!. Jacob and Laban negotiate a contract Jacob is supposed to continue managing the flocks and herds of Laban , but … Laban will keep the mono-colored stock while… Jacob will keep the spotted and belted cattle/goats/sheep

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Brand Matters

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  1. Brand Matters Genesis 30:25-43

  2. Signs That Confused!

  3. What?!!! • Jacob and Laban negotiate a contract • Jacob is supposed to continue managing the flocks and herds of Laban, but … • Laban will keep the mono-colored stock while… • Jacob will keep the spotted and belted cattle/goats/sheep • So, Jacob peels bark off tree branches and places them… • To “inspire” the flock to have spotted/striped offspring

  4. Modern Genetics

  5. The Transition

  6. Do You Know These Brands?

  7. How About These?

  8. Or These?

  9. Here’s an “Oldy-Moldy” Logo • This U.S. electronics firm used metallic nameplates and… • The motto, “The Quality Goes In Before the Name Goes On!”

  10. The Outward Demonstration • The full Trinity participated in the baptism as Father and Spirit revealed the perfection in the Son’s obedience • Βαπτίζω = “vahp-tee-zoh”“to submerge” • The waters symbolized cleansing in the Jewish tradition • Jesus needed no cleansing, but was recognized as Son as He fulfilled His role of obedience

  11. A Chinese Parable • Watchman Nee preached the gospel in a town with an elaborate pagan festival every year • EVERY citizen had to contribute • EXCEPT those baptized into Christianity because… • The village considered them “dead”

  12. Real or Fake?

  13. Goals for a Brand Terminology Rationale • Brand Awareness • Brand Perception • Brand Equity • Brand Longevity • The right people aware of who you are and what you can do • What people perceive you to be in terms of competence and quality within your field • Having the right people value your creativity and competence as a premium versus the work of another artist or designer • How long the brand will continue to have value

  14. Brand Wars Jonathan Lane’s Law Brands are like Starships • Whether the battle is personal (differentiating between you and a rival) • Or corporate (differentiating between your products and those of competitors), • Remember the Jonathan Lane rule: • A brand is like a starship, it can only take a finite number of shield hits

  15. Ways to Build Your Brand • Apply yourself to your expertise • Become a “go to” person • Practice presentation skills • Create a logo and “stationary” • Write articles or create web pages • Create an “elevator pitch” • Develop an annual “marketing plan” • Build your Rolodex/Linked-In database and stay in touch with contacts (at least annually) • Dress the part • Don’t be seen in company that destroys your personal brand

  16. 7 Tips on Logo Design • strong, balanced image with no little extras to clutter its look; • bold enough to see at a glance; • appropriate graphics or fonts; • fits your name or image; • an easy to read font; • suggests your business clearly; and • looks good in black and white, as well as in color.

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