Transportation Research Board Update for the AASHTO Research Advisory Council July 24, 2018

1. Transportation Research BoardUpdate for the AASHTO Research Advisory CouncilJuly 24, 2018

2. Transportation Research Board at Advise Convene Research • Annual Meeting (13,700+) • 50-70 conferences & workshops • 220 standing technical committees • Webinars (35,000+ attendees) • Cooperative Research Programs (highways, transit, airports, behavioral traffic safety) • 900 papers in Transportation Research Record • TRID bibliographic database at • Independent, objective, evidence-based, thorough, fair, non-partisan policy studies done in accordance with National Academies procedures

3. TRB 2018 Budget Core Technical Activities $16.6 m Cooperative Research Programs 61.2 m Consensus and Advisory Studies 3.4 m Conferences and workshops 1.7 m SHRP 2 5.5 m Marine Board 0.2 m Total $88.6 m

4. 2018 TRB Revenue Sources State DOTs 51% Federal Aviation Administration 17% Federal Highway Administration 10% Federal Transit Administration 7% Other USDOT Agencies 3% Other sponsors 2% Annual Meeting, Affiliates, Fees, etc. 10%

5. Major Initiatives • Diversify revenue sources and stakeholder involvement in TRB • “Critical Issues in Transportation” • New TRB Strategic Plan • Partner with U.S. and international transportation organizations • Inclusion and diversity strategic plan • Marketing and communications • TRB Centennial (2020)

6. New TRB Strategic Plan • Just getting underway • June 2019 adoption by Executive Committee • Will build on a number of efforts underway • NRC transformation and communications review • “Critical Issues in Transportation” • Inclusion and Diversity, International Activities, transformational technologies, resilience, public health strategic plans • CRP business process review • Technical Activities Council strategic alignment process

7. TRB New Strategic Plan • Challenges and opportunities • Uncertain funding picture • Diversifying stakeholder base • Delivering products and services faster • Rapid changes occurring in transportation • Meeting changing sponsor needs and expectations • Digital communications and products • Measuring impact of what TRB does

8. NRC Transformation Effort • Teams will address process and organizational issues in the areas of finance, HR, and IT. • Another team, originally was tasked with addressing issues with the consensus study process, but has expanded its scope to address the full portfolio of products produced by the NRC and make recommendations on how sponsor needs can best be met through a range of products.

9. NRC Communications Review • The communications environment is undergoing rapid and dramatic change • Increasing digitization of media consumption • Over 60% of digital time is now mobile or non-desktop devices • Need to think first about producing digital products, and increasingly for mobile platforms • Current Academies digital efforts are tactical and inefficient, and not mobile optimized • Need to move from current product-oriented transactional communications to a more strategic approach that is user focused • Need to use data and social science to generate audience insights

10. NRC Communications Review • Need to use data and social science to generate audience insights • Need to think about communications from the beginning of a study or planning for an activity, and include in sponsor funding agreements • Think of ourselves not just being in the evidence business but the communications of evidence business • Create a centralized communications function to provide resources, expertise, policies, internal communications • Need to have someone who is constantly staying current on communications • Need data analysts to understand our audiences and what their needs are

11. TRB Centennial • Year-long celebration from 2020 TRB Annual Meeting to 2021 Annual Meeting • Theme: “Moving Ideas: Advancing Society –-100 Years of Transportation Research” • TRB history book • Videos, website, events • Centennial booth at Exhibit Hall • Fundraising campaign underway