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There ’ s more to mobile than talking

03 June 2011. There ’ s more to mobile than talking. CLASS ACT. 1,000,000,000. 1,000,000,000. Smartphones by 2013. 35,000,000,000. $35 billion. Mobile App Market in 2014. Source: IDC. 1. The History. The History. 1973 - First mobile prototype produced by Motorola

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There ’ s more to mobile than talking

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  1. 03 June 2011 There’s more to mobile than talking CLASS ACT

  2. 1,000,000,000

  3. 1,000,000,000 Smartphones by 2013

  4. 35,000,000,000

  5. $35 billion Mobile App Market in 2014 Source: IDC

  6. 1. The History

  7. The History 1973 - First mobile prototype produced by Motorola 1979 - 1G Network launched in Japan 1985 - Vodafone makes UK’s first mobile call 1991 - 2G Network launched in Finland 1992 - First SMS sent (UK) 1993 - First Person to Person SMS sent (Finland) 2001 - 3G launched in Japan 2002 - 3G launch in the UK 2007 - Apple iPhone Launched 2010 - Apple iPad Launched

  8. Mobile Ramp-up

  9. 2. The Players

  10. OS Trends Source: Gartner 04/11

  11. 3. The Opportunity

  12. SMS Isn’t Dead • 6.1 trillion messages were sent in 2010¹ • Operators earned $14,000 per second • By 2013 over 10 trillion messages will be sent² • 95% of texts are read within 4 minutes Source: ¹The ITU, ²Portio Research

  13. Mobile Access • Over 5.3 billion mobile subscriptions • 90% of the world has access to mobile • Facebook has over 250 million mobile users

  14. Mobile Web • over 85% of new handsets can access the web • Problem: Over 60 different types of browser on phones to cater for

  15. Mobile Advertising • $11.5 billion spent in 2010 • Will grow to $38 billion by 2015 • Japan spent $1.14 billion on mobile advertising in 2009² Source: ¹ABI Research, ²Guide to Mobile Japan

  16. Mobile Advertising Predicted US Spend $mil. in 2012 Source: emarketer.com

  17. m-Banking • Over 110 million m-banking users in 2010¹ • Expected to reach 1.1billion by 2015² Source: ¹Berg Insight, ²GIA

  18. In 2010, m-payments used by 10% of users in Japan¹ m-Payments will only be used by less than 13% of users in Europe² m-Payments • This is due to the complexity for retailers to adopt it • Globally only 5% use by 2014³ Source: ¹ComScore, ²IDC, ³Juniper Research

  19. m-Commerce • By 2015, it will reach $119 billion¹ • That’s 8% of all e-commerce • Japan is leading today, spending over $10 billion in 2009² • Europe has outpaced the US in growth • Developing nations will drive this long-term • In 2010, the average spend on building mobile sites in the US was $170,000³ Source: ¹ABI Research, ²Guide to Mobile Japan, ³Forrester

  20. m-Ticketing & m-Coupons • By 2014, 1 in 10 will use m-ticketing¹ • Developing fast in the transport sector • Airlines offering mobile based solutions • Hampered by lack of standards • m-Coupons will dominate retail marketing spend by 2013 • m-Coupons in Japan used by 4.5million users² Source: ¹Juniper Research, ²Infinita,

  21. Apps • Expected 76.9 billion downloads by 2014¹ • Expected to peak in 2013² 1 in 4 Apps only ever used once • Most popular apps in US³ • Facebook • GoogleMaps • The Weather Channel Source: ¹IDC, ²ABI Research, ³Nielsen

  22. Conclusions • Apps are leading the charge • Many opportunities in the sector • Sector will be worth hundreds of billions by 2015 • Commerce become bigger on mobile • Tablets will help fuel mobile growth

  23. For more information please get in touch with: Gavin Brook gavin.b@corporateedge.com +44 (0)20 7855 5713 THE BRAND LED communications agency

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