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Seeds Ltd.

Seeds Ltd. Business Plan For A New and Improved Seed Cleaning Plant Nav Khinda, Sean McAlpine and Noor Syed. April 05, 2007. Contents of the Plan. Introduction Background Current Situation Goals Key Questions Operational Plan Marketing Plan Financial Plan. Introduction.

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Seeds Ltd.

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  1. Seeds Ltd. Business Plan For A New and Improved Seed Cleaning Plant Nav Khinda, Sean McAlpine and Noor Syed April 05, 2007

  2. Contents of the Plan • Introduction • Background • Current Situation • Goals • Key Questions • Operational Plan • Marketing Plan • Financial Plan

  3. Introduction • Seeds is an on-farm cleaning and packaging plant in Sask. • Cereals, pulses and oil seeds are cleaned • and quality tested to broker’s specification • Four machines clean and sort the seeds • according to color, size, shape and density. • Six employees size and color comparison of beans

  4. Variety of pulses Golden flax wheat germ soya beans green split peas dried peas green lentils Color, Weight and Size Variations in Seeds black mustard oats hemp coriander Pinto beans fenugreek wheat grain Assorted beans

  5. Background • began seed cleaning operation in 1985 • Authorized for pedigree and certified for organic seed cleaning • Seeds Ltd. became incorporated in 1997

  6. Current Situation

  7. Current Situation • Seeds Ltd. Business Plan • New equipment will further improve capability to clean seeds to customer specifications • Increase the plant capacity

  8. Goals of New Plant • Reach sales of $1 M • Continue superior quality service

  9. ORGANIZATIONAL CHART

  10. Long Term Storage Warehouse Future Development Area Screenings Shipping Processing Raw Material Storage Screenings Burning Area Receiving Bulk Shipping Plan View of Operations

  11. 1. RECEIVING WORK FLOW PLAN 2. CLEANING 3. PACKAGING

  12. Packaging

  13. HACCP and ISO • Seeds Ltd. meets HACCP inspection • regulations • Currently no certification for seed cleaning • plants exists • Voluntary compliance and free inspection is • available • New plant is designed with improvements in • critical control points • According to customers specifications lab • tests are outsourced Canadian Food Inspection Agency

  14. Marketing Questions • Organic industry expanding? • Who are the current competitors? • Unique services? • Supply a niche market successfully? • Buying and selling direct • Will HACCP be a factor in the future? • Should a quality control lab be part of the QC system? • In-house?

  15. The Four P’s 1. Products and Services - cleaning, storage and packaging of various seeds - high quality of service 2. Pricing - cost plus; time required for processing - below or in par with others 3. Promotion - develop relations with existing and new brokers

  16. STP • Segmentation • Geographical location • Broker specifications • Targeting • Continue to focus on organic market • Positioning • Consistent high quality std. • Approachable, professional and dependable

  17. SWOT Analysis • Strengths • knowledge & experience • solid reputation • economy of scope • Weaknesses • location (rail) • company size • Opportunities • emerging trend of higher quality standards • growth in organic industry • Threats • power of buyers • environment • large competitors • demand

  18. Marketing Strategies • Sales and Profit Objectives • $1 million in sales • Channels of Distribution • Customers arrange for delivery and pickup • Pricing Policy • Cost plus • We recommend a market value approach • Select Markets/Products/Service Mix • Organic, Export, High purity demands • Selling and Advertising • Minimal effort • $10,000 per year in trade shows

  19. Debt and Equity Breakdown of funding for BirdSeeds Ltd. Finance Source Cdn $ Owner Equity $ 598,300 Venture Capital $ 1,015,872 Long Term Debt $ 356,928 Total Financing $ 1,971,100

  20. Financial Analysis and Overall Financial Performance Summary of the Financial Situation (Base case scenario)

  21. Risk Analysis • Key for the table. • Critical for success and feasibility • 2. Important for financial performance • 3. Minor importance, but has • damaging effect on financial performance.

  22. Scenario Analyses

  23. Break even Analysis

  24. Break even Analysis

  25. Summary • Volume is key • Marketing will play an important role • Viable Business Plan

  26. Interactive Session

  27. Thank You

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