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The majority of Americans today use social media on a daily basis. The exponential increase in the popularity of social media platforms in the past few years has opened up new opportunities for businesses to connect with their target audience. Unlike traditional marketing, when one would publish an advertisement and hope that the right people will come across it, online marketing is much more targeted and helps businesses in connecting with the right audience at different stages of their consumer journey. And the dental industry is not an exception.
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