1. BUREAU 2

2. Agenda • Client goal • Target group • Insights • Poster • Downtown comes to your town • Redesign of the homepage • App • Launch Plan

3. Client goal • Redesign of Downtown physical store to extend the online experience, create brand awareness and secure sales

4. Target group What do we know about Downtown’s customers? • 87% are women • 83 % are between 18 and 60 years old • 88% have medium – high education • 73% are working or studying • Over 50% are registered also on Sweetdeal, Groupon and Take Offer

5. Insights Omni-channel - Reasons to go offline • e-bay • Amazon • Groupon • Location is KEY Mobile device consumption among Danes • 69% don’t leave home without their mobile device • 66% use their smartphone to find product info • 79% of smartphone users have looked for local information Applications. Main reasons for using them: • Customer engagement • Customer service and support • Promotion

6. Poster

7. Downtown comes to your town

8. Downtown comes to your town • Pop up bus • Make attention • Digital flat screens with deals • Divided in categories (like the website) • Food, wellness, travel, events and shopping • Competitions • Employees are ready to help you

9. Launch plan The point of the bus: • One weekend twice in each city • The tour plan starts in May • Four new cities • Wider customer segment

10. Home page

11. Category page

12. Product page

13. App

14. Thank you CatrineMannerup, Amanda Reynolds, Stephanie Juul-Andersen, Marc Keene, JakobForum, SimonaLazeu, Steffen Albrechtsen, DovileMontvydaite, Nina Frifelt, Christian Pathuel, Nina Schultz, Charlotte Skytte, MaleneIlsø and Sophie Sørensen