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598202156

598202156. Lia. Slogans. Analysis. “The Impossible made possible.”. Paradox —a seemingly contradictory statement that may nonetheless be true I.e. how the impossible made possible? ↓. The commercial film: http://www.youtube.com/watch?v=_iN0kgDB-6w. “Let your fingers do the walking.”.

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598202156

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  1. 598202156 Lia

  2. Slogans Analysis

  3. “The Impossible made possible.” • Paradox—a seemingly contradictory statement that may nonetheless be true • I.e. how the impossible made possible?↓ The commercial film: http://www.youtube.com/watch?v=_iN0kgDB-6w

  4. “Let your fingers do the walking.” • Yellow Pages— a categorization of commercial advertisers and services • By using a metaphor which you don’t need to walk around but you only need to flip the yellow pages by your fingers to find whatever you need http://ts3.mm.bing.net/images/thumbnail.aspx?q=1296004095386&id=b7d28244ef0229a0546ccad260b30b2c

  5. "Beanz Meanz Heinz." • Heinz—an American food company • Morphology—”Beanz”, “Meanz”, and “Heinz” are not really meaning words, yet their structure somehow in common—ending with “nz” • Word orders or a metaphor: Q: What does Heinz Beanz mean to you? A: Beans mean Heinz & vise versa http://www.beanzmeanz.com.au/

  6. "You can be sure of Shell." • Shell Oil Company—the largest oil company in the world • Alliteration—sure & Shell to create a rhythm to make people remember earily Logos used by the Shell Oil Company between 1900 and 1999 http://upload.wikimedia.org/wikipedia/en/8/88/Logo-shell.jpg

  7. “Give us 20 minutes and we'll give you the world.” • WINS—one of the nation’s oldest all-news radio stations, broadcasting in that format continuously since 1965. • A hyperbole used to exaggerate the fact of giving you the world, yet easily impressing people http://en.wikipedia.org/wiki/WINS_(AM)

  8. 整個城市 就是我的咖啡館 • Simile—”就是“ • City Café spotted in 7-ELEVENeverywhere • Revealing that you can drink a cup of coffee wherever you are in the city http://www.citycafe.com.tw/img/wallpaper/2011-02/201102151554445032503.aspx

  9. Thank you for your attention ! ♥

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