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Keeping Your Customer !

Keeping Your Customer !. “Digital Prepress in the Narrow Web Market”. Ideas On What To Tell Them Before They Are Persuaded To Go In-House. Rob Smithson CEO, Trinity Graphic Flexographic Trade School. www.weareflexo.com. www.trinitygraphic.com. San Antonio 2008.

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Keeping Your Customer !

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  1. Keeping Your Customer! “Digital Prepress in the Narrow Web Market” Ideas On What To Tell Them Before They Are Persuaded To Go In-House Rob Smithson CEO, Trinity Graphic Flexographic Trade School www.weareflexo.com www.trinitygraphic.com San Antonio 2008

  2. In The BeginningTrinity Graphic UK, 1967 Keith Smithson, Founder 41 Years ago

  3. 20 years on Circa 1987Trinity Graphic, USA Start UpPrepress Workflow Shoot Art on Camera 20 MIns Process Film 15 MIns Distort Image 15 MIns Create Camera Ready Art Make Analog Proof 90 Mins Contact Strip 120 MIns Scan Transparency 30 MIns Process Film 15 MIns Process Final Films 15 MIns Back Expose Plate 5 MIns Face Expose Plate 20 MIns Step & Repeat 60 Mins Post Expose/ Antitack 20 MIns Dry Plate 120 MIns Ready For Print Washout Plate 15 MIns

  4. Non Digital PrepressWorkflow Circa 1987 • Minimum 15 Steps • 560 Minutes or Over 9 Hours • Includes Analog Proof, Film work • and 6 plates

  5. 1987 Shooting The Supposedly “Camera Ready Art” Processing The Film and contacting

  6. Distorting Creating the Traps and Chokes Stripping

  7. Step and Repeat Machine….. “Punch Card Operated” (Florida Voting Style) More Stripping Checking, Contacting Films, Etc.

  8. Making The Flexo Plates Hand Proofing Typing the Invoice

  9. Pointer 26 degrees 51’ 29.95” N. 85 degrees 47” 54.02” W.The $400,000.00 Fish Worth the Investment?

  10. Workflow 2008 Output Digital Proof or PDF 15 mins Trap, Step Color Correct Send Tiff 90 Mins Back Expose Plate 1 Mins Create Digital Art Plate Finishing 15 Mins Thermally Wash Out 15 Mins UV Expose Plate 10 Mins Ablate Plate on CDI 15 Mins Total 8 Steps 161 Minutes or Under 3 hours (Includes Proofing and Platemaking, with No Film Required, 6 plates produced) Ready To Print

  11. February 2008The Essentials

  12. The Other Stuff ! • Software / Updates • Densitometer • UPC Code Readers • Micrometer • Plate Cutters • Consumables • Service Contracts • Real Estate

  13. Your Customer is Quite Possibly Thinking “This is a No Brainer” “I Can do All of My Own Prepress In House, Saving Tons of Money!” “There Must Be A Catch?” Guess What?.................There is!

  14. Firstly, Your Going To Need LOTS OF COLD, HARD (Or some extended plate usage contract with a complicated rebate program attached)

  15. Qualified Staff

  16. Training Where can I get It? 1.TradeShop? 2. FTS? Learning Curve • How Much can This Cost $$ • Downtime? • Staff Conflicts

  17. Non Solvent Digital Set Up CostsMaximum Plate Size of 25”x30” • Computer / Software • Color Calibrated Digital Proofer • CDI Unit • Flexo Specific Software Package • UV Exposure Unit • Plate Processor Agreement • Hidden Extras / Training……$10,000.00 “Almost for Free!” $250,000.00 (303,787.00 Total Payments over 60 Months)

  18. Annual Cost Based AtToday’s rates • 2 + Employees + Benefits $100,000.00 • Equipment / Service Contracts $29,000.00 • Real Estate estimate $7200.00 • Utilities Estimate $2400.00 Total Annual Cost Before Making a single Plate = $138,600.00 X 60 Months $693,000.00 These Costs Will Increase Each Year

  19. Price of a Basic 8 color 10” Flexo Label Press $235,000.00 Cash Cost to Purchase Press at the Same interest rate of 7.95% $285,560.00 Total 5 Year Outlay For Prepress Department is $967,780.00. Divide That by the Cost of an 8 Color Press at $285,560.00 = 3.389 Alternative Purchase: 3 Printing Presses Generating Income! With Over $100,000.00 to Spare!

  20. Annual Cost to Produce Plates Based Upon Equipment, Overhead and Plate Material Cost of .16 Cents Per Square Inch For Digital and Thermally Produced Flexo Plate PRICE INCREASE ON THE WAY! Annual Usage of 12 x 12 Plates: 1000 = Square Ft. 2000 = Square Ft. 3000 = Square Ft. 5000 = Square Ft. 10,000 = Square Ft. 20,000 = Square Ft. Cost Per 12 x 12 Plate $ Per Sq. Inch $216.57 $119.52 $86.40 $61.92 $41.76 $33.12 1.50 .83 .60 .43 .29 .23

  21. Reasons For the Flexo Printerto Avoid Going In House WithPrepress and Platemaking • High Capital Investment • Equipment Fast to be Redundant, What’s Around the Corner • High Service Contract / Insurance Expense • Shop Floor Conflicts • Consistent Upgrades • Constant Training Expenses • High Soiled Work Costs / Waste Factors • Tradeshops Don’t Like the Idea

  22. Always Ask Your Customer One Question! Did You Ever Have To Pay A Bill From a Tradeshop For a Project That Didn’tWork, Or Bought a Bad Plate ? NO!

  23. Why Would a Flexo Printer Consider Going In House? • Control His System • Quick Internal Response (Maybe?) • Total Digital Workflow • Control Costs (Can calculate $$’s Lost) • Poor Tradeshop Experience's • Using a VERY Significant Volume of Plates • Has a Fully Qualified, Experienced Staff • Persuasive Selling Techniques of our Friendly suppliers

  24. What Is The Answer? • Partner With a Reputable Tradeshop • Use Their Experience to Your Advantage • Ask Them to Invest in Your Company With Staff or Equipment • When the Printer Reaches his Usage Threshold for Material, Help Them Explore the Option of Going In-House • Above All, Consult Your Tradeshop Before Going In House

  25. Thank You! www.weareflexo.com www.trinitygraphic.com And Keep Building Those Reefs, They’re great Places to Fish!

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