Supply Chain Talent Academic Initiative (SCTAI)

1. Supply Chain TalentAcademic Initiative(SCTAI) Initiative Review

2. What is the Supply Chain Talent Academic Initiative (SCTAI)? The Supply Chain Talent Academic Initiative (SCTAI) is an international not for profit consortium of industry, academia, and professional associations with a mission to increase the depth and breadth of the global supply chain talent pool by: • Identifying industry competency requirements for supply chain talent, and providing forecasts of those requirements for university program planning . • Assisting universities and other educational institutions in building programs to meet those requirements by providing material and other collateral. • Marketing the supply chain profession as a career of choice.

3. Purpose of Today’s Presentation • Present the results of research performed to date to define industry’s requirements for supply chain management talent, and of the university systems’ ability to meet those demands. • Report out on progress made by the Supply Chain Talent Academic Initiative (SCTAI) in packaging and marketing to school counselors supply chain management as a career of choice. • Show how your organization can contribute to this collaborative effort between industry, universities, and professional associations to further improve SCM talent quality and quantity. • Show how you and your organization can work with your local school systems, professional associations and youth career programs to increase the awareness of supply chain management as a degree program and career of choice.

4. The Problem:Supply Chain Managementhas an Identity Crisis

5. Supply Chain: Not a Well Defined or Recognized Career The 30 Best Careers for 2009 – U.S. News's annual list of 30 Best Careers Top Jobs for 2009 - Fast Company 1. Nursing & Medical Services 2. Computing & Engineering 3. Education 4. Green Jobs 5. Energy 6. Infrastructure 7. The “New Finance” 8. Self-Employment & Small Business 9. Retirement Reconsidered 10.Telecommuting Audiologist Biomedical equipment technician Clergy Curriculum/training specialist Engineer Firefighter Fundraiser Genetic counselor Ghostwriter Government manager Hairstylist/Cosmetologist Health policy specialist Higher education administrator Landscape architect Librarian Locksmith/Security system technician Management consultant Mediator Occupational therapist Optometrist Pharmacist Physical therapist Physician assistant Politician/Elected official Registered nurse School psychologist Systems analyst Urban planner Usability/User experience specialist Veterinarian Occupational Outlook Handbook, 2010-2011 Edition (DoL) • Material moving occupations • Motor vehicle operators • Office & Administrative: Material recording, scheduling, dispatching, and distributing

6. Bundling Roles & Functionsinto a Profession & Career Warehouse Operations Procurement Agent Supplier Management Finance Operations Buyer/Planner Traffic Logistics Marketing Campaign Support Import/Export Packaging Engineering Contract Management Post Sales Support Supplier Quality Field Support Haz. Mat. Production Control New Product Development Supplier Program Mgmt Transportation Supply Chain Security Relationship Management

7. Bundling Roles & Functionsinto a Profession & Career Warehouse Operations Procurement Agent Supplier Management Finance Operations Buyer/Planner Traffic Logistics Marketing Campaign Support Import/Export Supply Chain Management Packaging Engineering Contract Management Post Sales Support Supplier Quality Field Support Haz. Mat. Production Control New Product Development Supplier Program Mgmt Transportation Supply Chain Security Relationship Management

8. Efforts to Define & MarketSupply Chain Management There are efforts to define and market the Supply Chain Management as career field, and to identify skills and competencies: • APICS Supply Chain ManagerCompetency Model • Institute for Supply Management(ISM) Supply IN Demand • Supply Chain Council SCOR 10.0 • SCTAI/AMR Supply Chain TalentState of the Discipline

9. Problem Statement • Most university students do not realize SCM careers and programs are available until their sophomore or junior year • Secondary school counselors do not realize SCM as a field of study and career • Department of Labor does recognize SCM as an occupation • No common industry definition of SCM • Supply and demand of SCM talent is not aligned • Hence, university SCM graduates are unprepared for day one success in their new jobs

10. Supply Chain ManagementCareer Path Models DRAFT • How would yourepresent the field, functions, and roles of Supply Chain Management? • Under discussion: • How do we package a simplified model for students? • What’s missing? • How do we standardize terms and titles?

11. Supply Chain ManagementCareer Path Models DRAFT • If we can’t represent it, how do we? • Market the field • Align and forecast requirements • Define programs • Integrate and collaborate on initiatives • Solicit support from corporations, government agencies and programs, etc.

12. Research Results

13. 2008 Industry Survey

14. 2008 Industry Survey

15. 2008 Industry Survey

16. 2008 Industry Survey

17. Talent Attribute ModelDerived from 2008 Survey

18. 2009 Research on UniversityProgram Strength

19. 2010 Student Research • Qualtrics on-line survey • Undergrad (78%) and graduates (22%) • March – October 2010 • 435 Responses • 20 Universities

20. 2010 Student Research • Who was the first person to tell you about Supply Chain Management? (n=427) • 34% - professor, only 8% high school counselor • 19% - college career advisor • 18% - family member • 21% - other (work colleague, friend, other student) • What did they say that influenced your decision? (n=95) • Career opportunities and in demand (over 75%) • Breadth of role

21. 2010 Student Research • Why did you choose SCM as a major? (n=427, Σ=1479) • Matched my strengths = 283 (66%) • Long term career opportunities = 251 (59%) • Current job availabilities = 239 (56%) • It is “different” = 169 (40%) • Professor’s influence = 139 (33%) • Family member recommendation = 84 (20%) • Fellow student’s influence = 64 (15%) • Career services advice = 64 (15%) • Co-worker/mentor = 20 (5%) • Other (reputation- internal & external, choice available, experience, more interesting than accounting!) = 33 (8%)

22. 2010 Student Research • Why have you chosen to stay or switch to SCM major? (n=409, Σ=1379) • 69% - Internship & career opportunities • 60% - Reputation of college SCM program • 47% - Professors • 38% - Available options • 35% - interaction with SCM professionals • 28% - Challenging coursework • 16% - Peers in program • 8% - Available student organizations • 6% - Other (hard to switch, easy coursework, new major)

23. 2010 Student Research • When did you decide to follow a supply chain major? (n=409) • 78% - Once at university • 53% - During second or third year at university • 19% - During first year at university • 4% - At start of final year at university • 2% - during internship • 11% - During job (graduate students) • 6% - Before leaving high school • 5% - Just sort of fell into it

24. The SCTAI Mission

25. Supply Chain Talent Academic Initiative (SCTAI) The Supply Chain Talent Academic Initiative (SCTAI) is an international not for profit consortium of industry, academia, and professional associations with a mission to increase the depth and breadth of the global supply chain talent pool by: • Identifying industry competency requirements for supply chain talent, and providing forecasts of those requirements for university program planning • Assisting universities and other educational institutions in building programs to meet those requirements by providing material and other collateral. • Marketing the supply chain profession as a career of choice.

26. Supply Chain Talent Academic Initiative (SCTAI) The SCTAI aim is to provide benefits to the profession as a whole, including all sectors of industry and academia.   The initiative engages in research, workshops, and other cross-industry endeavors in order to assist the talent providers (universities, professional associations, etc.) in producing professionals with supply chain mastery.  

27. Supply Chain Talent Academic Initiative (SCTAI) The products and services of the Supply Chain Talent Academic Initiative will include, but are not limited to: • talent requirements definition • global SCM talent demand forecast • a library of industry knowledge and material for university program development • coordinated industry to university support • marketing of the SCM profession to high school and college students • development and management of an SCM simulation for use in delivering grants to university students • government recognition of SCM as a career

28. Accomplishments to Dateand Next Steps

29. Completed Actions • Industry Supply Chain Talent Survey (SCTAI sponsored initial survey, and AMR sponsored follow-on research) • Survey results articles, conference presentations, and webinars • Establish network infrastructure on LinkedIn • Establish information website on Supply Chain Council web • RFQ for SCM simulation for college tuition grant competition • Sponsorship and exhibit at American School Counselor Association (ASCA) annual conference in July ’10 • Marketing to high-impact ASCA regional chapters

30. Completed Actions • Survey university students as to when and how they learned about, and why they entered SCM programs • Establish as a project under APICS E&R Foundation 501(c)(3) • Engage key professional associations • APICS The Association for Operations Management • Council of Supply Chain Management Professionals (CSCMP) • Institute for Supply Management (ISM) • Supply Chain Council (SCC)

31. In-work Actions • Development of SCM model and competency set for use in marketing and education (includes I.P. contributions from APICS, CSCMP, ISM, and others) • Development of high school counselor information kit for local deployment by industry and professional associations • Contract for development and management of SCM simulation game for scholarship competition • Joint industry, university and professional association symposiums • Webinars and web-based round table events

32. Marketing SCM Careers

33. Key Marketing Focus Marketing Message: Supply Chain Management = Career!GO TO THE SOURCE OF TALENT!SECONDARY SCHOOL COUNSELORS (WHO INFLUENCE SELECTION OF A CAREER WITH STUDENTS) American School Counselor Association (ASCA)

34. Marketing to 27,000 school counselors via the ASCA: • Advertisement in May/June 2010 issue of ASCA magazine • Sponsorship of ASCA Conference July 2010 • Feature article in future ASCA magazine • Regional ASCA conference marketing and presentations

35. SCTAI WebsiteSchool Counselor Resources www.supply-chain.org/groups/talent/committee • Supply Chain Management Videos • Publications • University Resources • Professional Association Resources • e-mail address for follow-up

36. Grass Roots EngagementHigh School & Youth Groups SCTAI is developing a Supply Chain Management Career information kit to use through your company and/or local professional association chapter work with your local: • School counselors • Youth groups, such as Junior Achievement, Boy Scouts, Girl Scouts, Boys & Girls Clubs, etc. • Children at work day • Etc.

37. Create Awareness About Careers Grants: Simulation CompetitionMarketing (Drafts)

38. How You and Your Organization Can Support the Initiative

39. Stakeholder Roles • Industry • University • Professional Association • Consulting Organization

40. Industry Role • Fund necessary expenses of the committee’s operations • Provide people to work on development and deployment of the action plans • Provide senior leadership and strategic/tactical planning expertise for the committee’s initiatives • Make available non-competitively sensitive material, programs and best practices that can assist the supply chain community at large in achieving the Committee’s mission for supply chain talent • Align resources to support University program development and execution as agreed upon through the Committee’s work

41. Industry Role“Fund necessary expenses…” While hosted by the Supply Chain Council, and a aligned as a project under the APICS E&R Foundation, SCTAI fully self funded, and relies on stakeholder sponsorship for investments in: • Packaging, publication, and distribution of high school counselor information kits • Development, marketing, and management of the SCM simulation competition • Scholarship awards • Follow-on industry surveys and talent demand forecasts • Collection, cataloging, and distribution of material and collateral to enhance university programs • Administration and program management of the initiative

42. Industry Sponsorship Tiers* * Subject to change as approved through the SCTAI Steering Team governance process

43. University Role • Work in partnership with the Initiative and each other to design and implement programs which meet current and future supply chain talent requirements as defined by Committee research, planning and forecasts • Provide input to and support of SCTAI data collection for reporting on SCM field of study results, such as student input, post graduation placement, use of SCTAI provided resources, etc.

44. Professional Association Role • Assist in deployment of the Initiative’s work through their member base via conference presentations and workshops, and articles • Facilitate participation in research and data collection through their membership to support the Committee’s initiatives • Contribute, non-competitively sensitive material, programs and best practices that can assist the supply chain community at large in achieving the Committee’s mission for supply chain talent

45. Consulting Organization Role • Contribute as an Industry and as a Professional Association member • Not permitted to directly sell their services overtly as a condition of membership in the committee • Make available non-competitively sensitive material, programs and best practices that can assist the supply chain community at large in achieving the Committee’s mission for supply chain talent

46. Your Call to ACTION SCTAI needs your company’s: • Funding • People • Experience • Energy Encourage your company’s Supply Chain Management leaders to engage in and support the Supply Chain Talent Academic Initiative – and the future for the profession!

47. Questions & Discussion Web site: www.supply-chain.org/groups/talent/committee LinkedIn Group: http://www.linkedin.com/e/vgh/1261977/ e-mail: sctai@supply-chain.org