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Explore Europe: Tailored Tours for Adventurous Travelers and Cultural Enthusiasts

Discover the beauty of Europe through our specialized tours designed to create significant experiences while preserving the core values of Quest Specialty Travel. Our Spring 2011 proposal emphasizes educational opportunities, local guides, and reasonable pricing. Our tours cater to various age groups, focusing on the adventurous 18-35 demographic, cultural enthusiasts aged 36-49, and safety-seeking travelers aged 50-75. With an emphasis on meaningful cultural exchanges and local transportation options, join us on unforgettable journeys across Europe, including a stunning 135-mile bike tour of Mallorca.

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Explore Europe: Tailored Tours for Adventurous Travelers and Cultural Enthusiasts

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Presentation Transcript

  1. Spring 2011 European Tours Proposal Ellen Latsky Tour Developer-Europe Quest Specialty Travel "Explore with us...learn from the world"

  2. Tour Development Goals • Focus on significant experiences • Preserve QST values • Price tours reasonably • Create learning opportunities • Offer local guides • Provide experts

  3. Tour Strategy Objectives • Provide low cost tours • Use local transportation • Provide educational experiences • Have meaningful cultural exchanges • Utilize local knowledge of geopolitical history • Provide tours for different physical abilities Aim Higher

  4. Focus Group Data Analyzed

  5. Trends for American Tourists Concern for safety a high priority Middle East and Asian travel less popular European destinations more popular than Pacific Islands Trip destination correlated to trip length Focus Group Analysis-Trends

  6. Major Findings by Age 18-35 - look for adventure 36-49 - seek culture experiences 50-75 - desire to be safe and comfortable 45-70 - travel more than other age groups combined Focus Group Analysis-Findings

  7. General Conclusions Stress safety issues and concerns Target tours for 45-65 yr. olds Target economic travelers of all ages Expand adventure tour offerings Focus Group Analysis-Conclusions

  8. Mediterranean Islands Bike TourMallorca Spain Travel for 135 miles from Palma to La Puebla over 6 days A view of the beach along the north side of Mallorca near the village of Alcudia.

  9. On-line Survey Results

  10. Adventure Series

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