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EDGE MEDIA

EDGE MEDIA. Vickie Isaac, Director 26 years of marketing experience Former director of talent agency Former director of record company 5 years in broadcast Master ’ s Degree in Human Relations & Counseling Adjunct Professor teaching marketing, ethics, & leadership courses.

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EDGE MEDIA

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  1. EDGE MEDIA

  2. Vickie Isaac, Director 26 years of marketing experience Former director of talent agency Former director of record company 5 years in broadcast Master’s Degree in Human Relations & Counseling Adjunct Professor teaching marketing, ethics, & leadership courses Meet the Principal

  3. Client Services • Marketing Consultation • Market Research • Marketing Strategy • Media Planning • Production Services • Media Purchasing • Public Relations • Graphic Design • Display Design • Web Design • Internet Advertising • Search Engine Optimization/Social Media Optimization • Text Message/Mobile Marketing • Corporate Consultation (Vickie)

  4. Marketing Process • Needs Analysis to identify goals, strengths, & weaknesses • Market/Industry Research & SWOT Analysis including strengths, weaknesses, opportunities, timing, & growth goals • Identify target markets • Media Analysis for usage of target audiences, pricing • Marketing Recommendations including appropriate promotional elements, media mix • Media Purchasing • Campaign Monitoring • Adjustments based on results

  5. Sample Market Research • National research to reveal trends and socio-graphic data • Local market research to refine target demographic. • Local market sociographic research to capture WHO potential customer is and HOW to most effectively reach them with your message.

  6. Goals of 2006 – 2007 Marketing Strategy • The purposes of the marketing efforts for the 2006-2007 fiscal year are as follows: • Increase overall financial support for Client. • Increase customer base for XYZ Retail Outlet to increase cash flow. • Increase pool of qualified potential homeowners. • Raise local awareness for Client to impact donations and volunteers.

  7. Goal #1Increase Overall Contributions

  8. National Market Research American Households Charitable Contributions by Category Scarborough USA 2005

  9. National Market Research Charitable Contributions by Age Scarborough USA 2005

  10. National Market Research Charitable Contributions by Household Income Scarborough USA 2005

  11. National Market Research Charitable Contributions by Gender

  12. Contributions to National Christian Non-Profits • U.S. Based Parachurch Organizations • Percentage of adults who donated to Christian non-profits - 36% (est. 77,820,671) • Mean per capita giving to parachurch non-profits $176 * For the purpose of this data, parachurch is defined as any religious organization that is not a church. • Source: The Barna Group 2000 • SAMPLES OF LARGEST PARACHURCH ORGANIZATION REVENUE Name Revenue Size • Feed The Children $967,079,081 • World Vision, Inc., U.S. $685,770,000 • Catholic Relief Services $499,641,000 • Food For The Poor, Inc. $465,677,192 • King Benevolent Fund $432,402,687 • Campus Crusade for Christ, Inc. $404,686,000 • Christian Broadcasting Network $377,636,474 • Samaritan's Purse $206,088,721 • Operation Blessing International $192,844,785 • Trinity Broadcasting Network $184,324,689 Source: Ministry Watch, March 2005 http://www.ministrywatch.com/mw2.1/H_Home.asp

  13. National Research Contributions Summary • 57% of all charitable giving in the United States is to religious and social care organizations. • More 40-49 year old persons contribute to non-profits than any other age group at 21%, followed by 50-59 year olds at 19%. By combining the age cells of 40-49, 40% of all adults contributing are included in this category. • More females give to charitable organizations than males, with 52.5% of women nationally contributing to non-profit organizations as compared to men, with 47.5% contribution levels. • Adults with a household income of $50K and above account for 56% of all individuals contributing to charitable organizations. • Approximately 4.5 billion dollars were contributed to the top ten Christian non-profit organizations in 2005.

  14. Phoenix/Arizona Market Research

  15. Arizona Market ResearchWho is the Donor? Source: Arizona State University, College of Public Programs, Center for Leadership & Management http://www.asu.edu/copp/nonprofit/res/Arizona%20Giving%20and%20Volunteering.pdf

  16. Phoenix Market Research Who is the Donor?Household Charitable Contributions by Category Scarborough USA 2005

  17. Arizona Market ResearchDonations by Category Source: Arizona State University, College of Public Programs, Center for Leadership & Management http://www.asu.edu/copp/nonprofit/res/Arizona%20Giving%20and%20Volunteering.pdf

  18. Arizona Market ResearchWho is the Donor?Rate of Giving by Household Income Source: Arizona State University, College of Public Programs, Center for Leadership & Management http://www.asu.edu/copp/nonprofit/res/Arizona%20Giving%20and%20Volunteering.pdf

  19. Arizona Market ResearchDonor by Age Cell The age of the donor affected the giving rate only slightly. The 31-45 age category had the highest rate of household giving, at 91.2 percent. Ages 18-30: 84.8% Ages 46-60: 88.0% Ages 61-70: 85.6% Ages 71 +: 83.9% Source: Arizona State University, College of Public Programs, Center for Leadership & Management http://www.asu.edu/copp/nonprofit/res/Arizona%20Giving%20and%20Volunteering.pdf

  20. Arizona Market ResearchWhy Donors Give

  21. Arizona Research Donor Trends • The likelihood of giving also increases with educational attainment. 56.4% of people with less than a high school education gave at while 95.6% of those with a postgraduate degree gave. • Volunteering for an organization significantly impacts willingness to contribute financially.

  22. Competitive Analysis of Arizona Public Charities by Income/Assets * Organizations that filed Form 990 within 24 months of the 2006, May BMF release dateSOURCE: Internal Revenue Service, Exempt Organizations Business Master File (2006, May)The Urban Institute, National Center for Charitable Statistics, http://nccsdataweb.urban.or ©2006

  23. Arizona Market ResearchNon-Profit Organizations by Type of Organization * Organizations that filed Form 990 within 24 months of the 2006, May BMF release date SOURCE: Internal Revenue Service, Exempt Organizations Business Master File (2006, May)The Urban Institute, National Center for Charitable Statistics, http://nccsdataweb.urban.org ©2006

  24. Arizona ResearchWho is the Competition?The Non-Profit Sector • Arizona nonprofits inject nearly $10 billion into the Arizona economy; their payroll alone is nearly $3 billion • Arizona nonprofits employ more people than the transportation, communications and utilities industries COMBINED • Combining staff and volunteer hours, the Arizona nonprofit workforce is larger than ALL GOVERNMENT COMBINED - that’s larger than state government, all counties, all cities, all public schools combined • Nearly 6 out of 10 Arizonans volunteer their time to nonprofits, averaging nearly 4 hours per week • Arizona’s nonprofit sector is a growth industry - in 2004, 1 new nonprofit was created EVERY HOUR of the work week • 60% of Arizona nonprofits have annual budgets below $250,000 • 87% of Arizonans report making annual contributions to nonprofits • Sources: The Spirit of Arizona, Tim Delaney/Arizona Community Foundation, 2003; Center for Leadership, Ethics & Public Service, 2005.

  25. Phoenix ResearchCompetitive Analysis Media Spending Reports • Religious and Social Care Local Advertisers • Goodwill • Salvation Army • United Way • St. Vincent de Paul • Arizona Project Challenge Foundation • Phoenix Rescue Mission • Wish Center Organization

  26. Phoenix Market Research Who is the Donor?Charitable Contributions by Household Income Scarborough USA 2005

  27. Phoenix Market Research Who is the Donor?Charitable Contributions by Age Scarborough USA 2005

  28. Phoenix Market Research Who is the Primary Donor?Charitable Contributions by Gender

  29. Phoenix Research Contributions Summary • Over 87% of all Arizonans contributed an average of 3% of their annual income, for an average contribution of $1572 per year. • 63% of all charitable giving in Phoenix is to religious organizations. • More 31-45 year old persons contribute to non-profits than any other age group at 91.2% This statistic represents the total number of contributors as opposed to the total dollar amount given. • More females give to charitable organizations than males, with 53.4% of women nationally contributing to non-profit organizations as compared to men, with 46.6% contribution levels. • Adults with a household income of $60K and above give at the highest rate, in the high 90th percentile. • There is a direct correlation between increased educational attainment and increased giving. • There is a direct correlation between volunteering and financial contribution. • There is a direct correlation between relationship and financial contribution. The more personal the contact, the more likelihood of receiving a financial contribution. • Target summary for donor base: Adults age 31 and over with a bachelor’s degree or more, household income of $60K and above, and contributed to a social or religious organization.

  30. Phoenix ResearchMedia Usage Habits for DonorAdults 31+, HHI $50K+, Bachelor’s degree or higher, and Contributor to Social or Religious Organizations

  31. In Conclusion… • Through a thorough needs analysis and comprehensive research, we have an understanding of who your customer is, and how to reach them. • The next piece of research is in-depth media analysis to determine how to reach the most of the target demographic in the most cost efficient manner. • We will create an integrated, targeted marketing plan to maximize advertising efficiency and increase sales leads. • Edge Media provides the resources and focused attention to the marketing process that enable your organization to do what you do best. Our job is to help your company succeed. EDGE MEDIA

  32. SAMPLE OF CLIENTS SERVED • Habitat for Humanity Valley of the Sun • Food for the Hungry • The Book of Hope • Good Shepherd Bank • Your Circle of Wealth Financial Advisors • Pro Formance Financial Group • Investors Advantage • Del Mar Homes LLC • Destany Homes, LLC • Sante’ Professional Healthcare • Center for Arizona Policy • Chem-Dry • Genesis Center for Recovery • Calvary Center

  33. Samples GRAPHIC DESIGN SAMPLE

  34. DISPLAY DESIGN SAMPLE

  35. WEB DESIGN SAMPLES

  36. Search Engine OptimizationClient Sample Results

  37. CONTACT INFO VICKIE ISAAC DIRECTOR EDGE MEDIA 602-943-2030 X 1 vickie@edgemedia.biz http://www.edgemedia.biz

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