VW STRATEGIC PLANNING By: Dr. Magdy M. Hussein
Strategy "Strategy is the directionand scope of an organization over the long-term: which achieves advantage for the organization through its: 1- configuration of resourceswithin a challenging environment, 2- to meet the needs of markets and 3- to fulfill stakeholder expectations". *Johnson and Scholes (Exploring Corporate Strategy)
Three-Stage Process Strategy Formulation Strategy Implementation Strategy Evaluation Prentice Hall, 2001
Strategy Formulation Vision & Mission Opportunities & Threats Strengths & Weaknesses Long-Term Objectives Alternative Strategies Strategy Selection Prentice Hall, 2001
VW Mission StatementTo offer attractive, safe and environmentally sound vehicles which are competitive on an increasingly tough market and which set world standards in their respective classes. Toyota Mission: Statement To sustain profitable growth by providing the best customer experience and dealer support.
Top 5 World’s Most Successful Cars Ever. 5. Ford Model T 16,500,000 sold cars 4. Volkswagen Beetle 21,529,464 sold cars 2. Ford - F series 25,000,000 sold cars 3. Volkswagen Golf 24,000,000 sold cars
Top 5 World’s Most Successful Cars Ever. • Toyota Corolla • 35,000,000 sold cars
VW history 1875-September 3rd, Ferdinand Porsche was born. 1931-Porsche drew first sketches of the Beetle. 1934-Adolf Hitler contracts Porsche to develop the Beetle 1938-Laying of the cornerstone of the VW factory 1939-Germany goes to war 1946-1785 cars were constructed mostly by hand. 1955-April, Volkswagen of America was originally formed 1963-Sept., 7 millionth Beetle produced. 1975-Last year for the "Thing". 1995-Sharan Van was introduced in Europe. 1998-Jan,Volkswagen unveil the production of the new beetle.
VW’s Garage VW owns the following carmakers: 1- AUDI 2- Lamborghini 3- Rolls-Royce 4- Bentley 5- SEAT 6- SKODA
SWOT Analysis SWOT Analysis is a very effective way of identifying: Strengths (Country of Origin) Weaknesses (Partnership) Opportunities (EU vs. NAFTA) Threats (Merging)
4- What country makes this car? South Korea
9- What country makes this car? The Netherlands
10- What country makes this car? Malaysia