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WSFF Fit For Women 2011

WSFF Fit For Women 2011

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WSFF Fit For Women 2011

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  1. WSFFFit For Women 2011 Cliff Simms – Sports Consultant East Midlands Conference Centre, Nottingham Gloucester Rugby Club, Gloucester 28th & 30th March, 2011

  2. Sporting Equals Strategy Raise awareness and understanding of the needs of black & minority ethnic {BME} and emerging communities within sport and physical activity: • Grow – increase number of people participating • Brokerage & Engagement – identify, support and develop • Resources – insight, understanding and training

  3. Key Issues • The BME population is growing and changing significantly in the UK as a whole • No “one size fits all” solution • Low levels of BME female involvement in sport at all levels (schools, recreational, clubs) • Lack of awareness, myths and prejudice hinder engagement

  4. Social and Economic Communications Research/Insight BME Attitudinal Increase BME Women Girls In Sport & Physical Activity Cultural Awareness/Training Organisational BME Empowerment Resource Development Barriers & Core Functions

  5. Sporting Equals Impact • BME participation is increasing • Increased profile of BME Sports women • NGB engagement starting to bear fruit E.g. British Cycling’s Sky Ride programme • Research/Insight • Community Engagement • Ethnic Media

  6. Case study Payoshni Mitra