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Marketing on the Web. Get prospects to your Website SEO, SEM Identify and communicate Value exchange Nurture the relationship to short list Be able to deliver content outside of the direct seller/buyer relationship Use social media to expand your market and build/protect your brand.
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Marketing on the Web • Get prospects to your Website • SEO, SEM • Identify and communicate • Value exchange • Nurture the relationship to short list • Be able to deliver content outside of the direct seller/buyer relationship • Use social media to expand your market and build/protect your brand
The Sales Cycle • Lead generation • Lead qualifying/assignment • Lead nurturing • Active selling (leading negotiation & close) • Intake • Customer growth & loyalty
Prospects You are in Control Customers
Customer is in Control You and Customer share control
Key SEO Steps • On-page site tweaks • Off-page site tweaks • Links • Keyword use • Long-tail keywords • Frequency of content updates • Blogging
The Digital Sales Cycle • Lead generation • Lead qualifying/assignment • Lead nurturing • Active selling • Intake • Customer growth/loyalty
Social Media • An outgrowth of the collaborative capabilities of our digital world (wikipedia) • A vast, interlinked communal conversation • A means of interpersonal communication • A means of personal expression • Connectivity among far-flung affinity groups
Social Media Types • Social Bookmarking Sites
Social Media Types • Social News Sites • Digg, Reddit, Sphinn, Stumbled Upon
Social Media Types • Social Networking Sites • Facebook, MySpace, Linked-In, Plaxo
Marketing on the Web • Get prospects to your Website • SEO, SEM • Identify and communicate • Value exchange • Nurture the relationship to short list • Be able to deliver content outside of the direct seller/buyer relationship • Use social media to expand your market and build/protect your brand
Josh Stailey 866-4-PURSUE jstailey@thepursuitgroup.com www.thepursuitgroup.com