1 / 8

Enhancing Local Arts & Culture Promotion: A Multi-Channel Marketing Strategy

The initiative aims to improve access to local arts, cultural, and tourism activities through a comprehensive multi-channel marketing strategy. Key objectives include creating a robust website focused on arts and culture, establishing a physical information center, and implementing electronic ticketing kiosks at strategic locations. This scalable and partnership-driven model seeks to enhance brand awareness, drive traffic, and utilize cost-effective promotional strategies. With phased implementation starting in Fall 2006, this endeavor aspires to provide rich resources for both residents and visitors, fostering a vibrant cultural scene.

ita
Télécharger la présentation

Enhancing Local Arts & Culture Promotion: A Multi-Channel Marketing Strategy

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. VISITOR & CULTURAL SERVICES Multi-Channel Marketing Initiative April 11, 2006

  2. Project Objectives • To improve access and shine a spot light on the local arts/cultural and tourism activities for both residents and visitors. • To provide enhanced information, multi-channel marketing and commerce capabilities.

  3. The Big Picture - Vision • A multi-channel strategy to shine a spot light on the local scene 1. Comprehensive website with focus on Arts and Culture 2. Physical Information Centre with box office 3. Satellite electronic ticketing kiosks for visitors in key locations …………………………………………………….. • World-class, worthy of G8 country • Staged implementation with immediate benefits • Partnership-driven, revenue-generating, realistic sustainable model over the longer-term

  4. Stakeholder Consultations

  5. Financial Model- Virtual, Ticketing Kiosks, Physical Centre No funding source identified other than the City

  6. Strategy and Phasing Strategy has 3 components: 1. Short-term: (Fall 2006) Online e-ticketing web portal and integrated onlineevent calendar with Multi-channel marketing strategy • Build Brand Awareness • On-line promotion strategy to increase traffic • Cost effective promotions strategy leveraging city resources (e.g. bus, transit stations, libraries) • Links to ticket purchasing systems • Wireless Marketing and Mobile Web Technology Platforms (e.g text messaging campaigns, webZine)

  7. Strategy and Phasing Ctd. 2. Medium -term: • Electronic ticketing kiosks(2007) • Pilot 3 locations downtown 3. Long-term: Centrally-located visitor centre & physical box office (2007-2009)

  8. Next Steps

More Related