ITCs Eco-Friendly Coffee and Tea Packaging

1. Sipping Sustainably: How ITC Is Brewing a Greener Future with Eco-Friendly Coffee & Tea Packaging Whether you're a seasoned coffee enthusiast or someone just beginning to explore the world of teas, there’s something deeply personal about that daily brew. But while we savour the aroma and flavour, it’s easy to overlook a critical part of the experience: the packaging. The Hidden Cost of Freshness For decades, brands have focused on keeping tea leaves and coffee beans fresh through airtight, durable packaging. However, these materials—often plastic-based—come at a steep cost to the environment. According to sustainability expert Gunter Pauli, global coffee production alone creates over 23 million tons of waste every year. Combine that with the 380 million tons of plastic produced globally, and it’s clear: we need better solutions.

2. ITC’s Green Leap Forward In response to this growing challenge, ITC Limited is driving meaningful change. The company has long been recognized for its commitment to sustainable innovation, and its approach to packaging in the food and beverage space is no exception. With significant R&D investment, ITC has introduced environmentally responsible alternatives, including: •Compostable Coatings on paper-based tea envelopes •Recyclable Laminates in coffee bean packs These advancements ensure product freshness while reducing the environmental toll of traditional packaging. What’s more, they’re designed for immediate commercial use—offering a practical path forward for brands.

3. Introducing Ecobyte: Packaging with Purpose One standout in ITC’s sustainable packaging lineup is Ecobyte—a solution crafted to be both safe and interactive, making it ideal for all your culinary creations. Whether you’re packaging artisanal tea blends, gourmet coffee, or other food products, Ecobyte offers a forward-thinking choice that doesn't compromise on safety or sustainability. Ecobyte exemplifies how eco-conscious packaging can also enhance consumer experience, encouraging engagement with the brand while supporting a greener planet. A Brew Worth Believing In With innovations like Ecobyte and a focus on recyclable and compostable materials, ITC is redefining how we package flavour. Their approach proves that sustainability and product quality can go hand-in-hand—offering businesses and consumers alike the chance to make more responsible choices.