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Advancements in Web Surveys: Leveraging Online Platforms for Research Efficiency

This presentation by Renee Petrie, Sr. Research Director at DatStat, explores the evolution and effectiveness of web surveys from 1992 to 2007. It highlights the rising prevalence of internet users engaging with online surveys, charts the progress in technologies and methodologies, and discusses the advantages and challenges associated with web-based research. Key topics include real-time data access, interactive designs, mixed-mode approaches, and the role of web-centric software in enhancing research outcomes. This session offers insights into the future of survey methodologies and research management systems.

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Advancements in Web Surveys: Leveraging Online Platforms for Research Efficiency

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  1. From Web Surveys to Online Platforms Renee Petrie, Sr. Research DirectorDatStat 2009 FedCasic Conference | Washington DC | March 18, 2008

  2. The Internet & Web Surveys 1992 1997 2002 2007 World Wide Web Web Surveys 1991 WWW publicly available 1997 23% Web Users (Home or work) 2002 56% Web Users (Home or work) 2005 79% Web Users (Home or work) 1992 Mosaic Browser http://www.census.gov/compendia/statab/ information_communications/internet_access_and_usage/

  3. Web Surveys – the Current Decade • Couper, 2000 – “Web Surveys: A Review of Issues & Approaches” • Coverage and Sampling error • Non-response Error • Measurement issues • POQ 2008 – “Special Issue: Web Survey Methods” • More known – relative strengths and weaknesses

  4. Web Surveys • Advantages • Cost & time efficiencies • Complex logic, validations • Sensitive topics • Item presentation – more flexible • Graphic & multi-media • More interactive, real-time results • Personalized, tailored surveys • Disadvantages • Coverage issues • Lack of Sampling frames • Response rates • Measurement issues • Satisficing, item non-response, primacy effects

  5. Online Surveys Fast, Flexible, Friendly, Far Reaching

  6. Maximize Advantages

  7. Multi-Media

  8. Interactive. Diary Surveys

  9. Interactive. Real-time Feedback Enter data into Forms. Real-time Calculations.

  10. Interactive. Real-Time Feedback

  11. Interactive. Collect & Share Data

  12. Web-centric software…

  13. Web-centered Approaches • Real-time access to data • Interactive nature • Tailored feedback, real-time data processing • Not limited by time and geography • Collaborative, multi-site studies • Virtual study teams • New Uses • CATI over-the-web • CAPI/CASI/ACASI

  14. Web-based Platforms CASI + Intervention

  15. CATI DatStat Illume Online Platform Web Real-time Analysis & Reporting Paper Entry Unified database CAPI/CASI Web-based Platforms

  16. Driving Forces • Complex protocols • Mixed-mode designs • Intervention studies • Longitudinal studies • Clinical Trials • Interactive, more frequent data capture • Daily diaries • Real-time data access and reporting • Real-time respondent feedback • Real-time reporting to study sponsors • Multi-site, collaborative, virtual research teams

  17. Web-based Research Management Systems “So much more than just a survey.”

  18. Scalable. Flexible. Configurable. Enterprise Research Management System Enterprise Participants Enterprise Participants Enterprise Participants Study Management Study Participants Study Arms Enterprise Security Study Security Study Milestones Enterprise Reporting Study Reports Surveys / Study Items Study Import/Export Enterprise Import/Export Study Logging Study Comm Mgmt Study SDK Enterprise SDK

  19. Discovery™ • Participant Management – define, view, manage • Study Definition – multiple studies, study arms, study items • Surveys, communications (e.g., mail, email), appointments, custom • Study Workflow • Define, view workflow ‘tree’, drill down to view/take action on participants at a given point on workflow • Reporting • Basic Reporting on study/participant status • Administration • User management, privilege management • API • Reporting & Integration

  20. Configure to Your Study Workflow Study Workflow

  21. Workflow Management

  22. Participant Details View Protocol Items & Status, Participant Notes, Contacts & Locators

  23. Manage User Issues View and respond to user questions

  24. Summary • Web surveys have come a long way… • Researchers are leveraging web-centric platforms • More frequent measurement • More interactive • Research designs becoming more complex • Mixed mode • Real-time feedback &results • Decentralized staff/study team • Growth in demand for effective research management systems

  25. Questions & Answers

  26. Thank you for your time. Renee Shatos Petrie, Sr. Research Director Email: renee@datstat.com Phone: 206-204-1932

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