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The Art of Innovation

The Art of Innovation. Tom Kelley with Jonathan Littman. Innovation at the Top. Why do companies look for outside product development? Capacity Speed Expertise Innovation. The Innovation Decathlon.

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The Art of Innovation

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  1. The Art of Innovation Tom Kelley with Jonathan Littman

  2. Innovation at the Top Why do companies look for outside product development? • Capacity • Speed • Expertise • Innovation

  3. The Innovation Decathlon “Like an Olympic decathlon, the object [of innovation] is to achieve true excellence in a few areas, and strength in many.” (Kelley 6)

  4. A Method to Our Madness • Understand the market, client, technology, and perceived constraints • Observe real people in real-life situations • Visualize new-to-the world concepts • Evaluate and refine prototypes • Implement new concept for commercialization

  5. The Deep Dive • The shopping cart • Observe • Interview • Define goals • Focus on ideas • Sub-designs • Master design

  6. Lifting the Curtain • Lifting the creativity curtain • Improved design • Building in creativity and innovation

  7. This presentation will probably involve audience discussion, which will create action items. Use PowerPoint to keep track of these action items during your presentation • In Slide Show, click on the right mouse button • Select “Meeting Minder” • Select the “Action Items” tab • Type in action items as they come up • Click OK to dismiss this box • This will automatically create an Action Item slide at the end of your presentation with your points entered. The Art Of Innovation Winging it in startup mode Parag Pathak

  8. David Kelley’s Life • Education • Ideas • New Beginning • Outlook • Success • Moral

  9. Education • Got Masters Degree in Product Design • Was never interested in completing PhD.

  10. Ideas • Built Juke box and snow forts as a child • Always had innovative thinking • Was never a book worm

  11. New Beginning • New office at Palo Alto With these partners: - • Dean Hovey • Jim Yurchenco / Dennis Boyle / Rickson Sun / Douglas Dayton

  12. New Beginnings • Construction Dilapidated Shed for machine shop Musty office Fly group • Work environment Pranks Throwing paper clips Realization of Control of life

  13. Outlook • No business plan • Willingness to accept new ideas • Learned from experiences (Apple) • Eccentricities: - Building of new machine shop by there own hands.

  14. Success • Personal Success Better Outlook towards life Better Attitude Got to know many people in various successful businesses. • Entrepreneurial Success Formed his own company (IDEO) and took it to success

  15. Moral • What do we learn? • Life is short and everybody works but how many have fun working? • How many follow their own dreams and then make it happen?

  16. Moral • Keep an open mind and follow our dreams • Never give up • Hard work and perseverance pays

  17. This presentation will probably involve audience discussion, which will create action items. Use PowerPoint to keep track of these action items during your presentation • In Slide Show, click on the right mouse button • Select “Meeting Minder” • Select the “Action Items” tab • Type in action items as they come up • Click OK to dismiss this box • This will automatically create an Action Item slide at the end of your presentation with your points entered. Chapter 3: Innovation Begins With An Eye Douglas M. Schmitt

  18. What makes innovation possible? • Observation-fueled insights • Uncovering what comes naturally to people • Having the strength to change the rules

  19. Time In The Jungle • “Fine” is a four-letter word • It’s human nature to put a bright face on a dismal situation • The customer may lack the vocabulary or the palate to explain what’s wrong, and especially what’s missing • Seeing and hearing things with your own eyes and ears is the critical first step in innovation • Example: Elliptical trainer

  20. Netting A Bug List • Definition: A list of things through observation of a new experience that bug you • Pay close attention and take notes about your impressions, reactions, and questions • These questions will lead to innovation

  21. Keeping Close To The Action • Inspiration comes from being close to the action • Why do people still go to museums? • Just asking questions of people who should know, often isn’t enough • To know the tiger, you have to be in the jungle

  22. Derek Continues w/ Ch. 3 Questions?

  23. This presentation will probably involve audience discussion, which will create action items. Use PowerPoint to keep track of these action items during your presentation • In Slide Show, click on the right mouse button • Select “Meeting Minder” • Select the “Action Items” tab • Type in action items as they come up • Click OK to dismiss this box • This will automatically create an Action Item slide at the end of your presentation with your points entered. Daily Presentations Chapter 3 Derek Guerin

  24. No Dumb Questions • Starting fresh on an idea • Do lots of observations

  25. A Child’s Eye • Be left-handed • Know your consumer

  26. Inspiration by Observation • Open your eyes • Interpret what you see, discuss your observations

  27. Chapter 3: Part 3 James Phillips

  28. Embracing Your Crazy User • Because a product is used by people, you have to observe how people will use it in their natural habitat. • Integration can improve results. • Jane Suri explains “You don’t just send your researchers out to do research and your designers to do design. You send your designers with researchers to do design and vice versa.”

  29. Finding Rule Breakers • Not everyone reads the manual. • In the example of travel agent Sally, rather than use conference calls the way they were intended she used multiple speaker phones.

  30. Yes, People are Human • The people who designs a product know how to operate it because they are experts (hopefully), however the intended users of the product are probably not experts. • There are human factors involved with products, they should not be ignored.

  31. Observation Excercises • People prefer to be comfortable, and treated as a person rather than a number. • Keep a “bug list” handy.

  32. Conclusion • Now Lei will finish up the rest of chapter three.

  33. Little Innovations • LEI JI

  34. Little Innovations • Take human factor into account. • Widespread adoption often takes time. • Small observation to shorten adoption cycle and make tradeoffs that user will accept.

  35. Seeing Products in Motion • Think of products in term of verbs. Cordless office phone Mountain bikers water bottle

  36. Cross-Pollinate • Watch people in motion to fully understand a problem. • Continue to innovate and improve. • Rental cars from change in mind-set.

  37. Making Heroes • Make your customers feel like heroes. • All-in-one Berkley Fishing Product. • Conclusion -- Observation is the key.

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