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3M Scotchgard Paint Protection Film

3M Scotchgard Paint Protection Film

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3M Scotchgard Paint Protection Film

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  1. 3M ScotchgardPaint Protection Film

  2. Part of a Comprehensive Line of Solutions 3M Interior & Exterior Cleaning Products Window Film Scotchgard™ Paint Protection Film Car Wraps Scotchgard™ Interior Protectors Scotchgard™ Exterior Paint Protector 3M™ Headlight Restoration No competitor offers a broader range of professionally applied solutions

  3. 3M Paint Protection Film is a clear, polyurethane film that is designed to protect the vehicles painted surfaces from rock chips, abrasion, and everyday wear & tear.

  4. The Alternatives • A: Repainting • High cost • Lower trade in value than OEM paint • B: Black Vinyl Bra • Unattractive • Must be removed to wash vehicle • Can cause more abrasion damage to paint than is intended to protect. • C: Trade in • A vehicle with chipped paint ultimately lowers the trade-in value • Pointing out the paint chip damage during the trade in appraisal provides for an easy transition to selling the product in Finance

  5. Product History 1960’s-Present: 3M Invents Paint Protection Film U.S. helicopters were crashing due to the leading edge of rotor blades becoming damaged from debris. The U.S. Military worked with 3M™ to produce a urethane film to protect the leading edges of rotor blades. 1970’s-Present: U.S. fighter jets utilize 3M™ Urethane Aerospace Film to protect painted surfaces. 1980’s-Present: 3M Scotchcal/Scotchgard™ Paint Protection Film is used by Nascar™ to protect sponsorship graphics and aid in keeping cars together during collisions. 1990’s-Present: 3M Scotchgard™ Paint Protection Film is “primed” for the automotive aftermarket. Anybody who owns a vehicle should have the option.

  6. Profit Example Door Edge Cost: $30 per vehicle(based on minimum pre-load) Observed retail: $149 + Based on these figures, at a sales rate of 10 cars per week will result in an annual net profit of: $61,800at a margin of 80% Wear & Tear Package(Door Edge, Door Cups, Trunk Ledge) Cost: $100 per vehicle(based on minimum pre-load)(Includes bottle of 3M Performance Finish Synthetic Wax) Observed retail: $399 + Based on these figures, at a sales rate of 5 cars per week will result in an annual net profit of: $77,740at a margin of 75% Highway Package(Partial Hood, Partial Fenders, Side Mirrors, Front Bumper) Cost: $550 per vehicle(Includes Optional Road Hazard Waranty)(Includes bottle of 3M Performance Finish Synthetic Wax) Observed retail: $995 + Based on these figures, at a sales rate of 3 cars per week will result in an annual net profit of: $69,420at a margin of 45%

  7. Warranty 5 Years against: Yellowing Bubbling & Cracking Includes parts and labor

  8. Road Hazard Warranty Optional 5 year Service agreement If the paint beneath the film is a) chipped or pitted by road debris b) scratched, or c) stained by salt, bird droppings, tree sap, bugs or automotive fluids; 3M will repair it. No Competing Paint Protection Film manufacturer offers this type of coverage! This tool is available exclusively through dealerships, and is not available in the aftermarket.

  9. Film Care We provide a complimentary bottle of 3M’s Performance Finish with each Wear & Tear or Highway Package. This ensures that your customer will have the right product to care for their new Paint Protection Film, helping prevent them from purchasing a product that might be harmful to their film and paint. The benefit to you is increased customer satisfaction. A full line of car care products are also available for inventorying in your parts department.

  10. The Power of 3M’s Brands 3 • 60%+ brand awareness among U.S. consumers • The 3M brand stands for trust, leadership, quality and innovation • One of the 25 most innovative companies in the world • 90%+ brand awareness amongst U.S. consumers • Scotchgard has 99% recognition among women • 80%+ of vehicle purchase decisions are influenced by women • 43% of the vehicle purchase decisions are made by women. Offer your customers a product backed by a name they already know and trust.

  11. The 3M Brands • If you believe a Power Brand helps: • Sell more product • Shorten the sales cycle • Improve CSI • Improve Trust with the Dealership • Improve the buying experience • Add to factors that bring a customer back • Then what better brand can you name to help you achieve these benefits than 3M and Scotchgard? 3

  12. Questions?