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Exploring the Future of Location-Based Media and Its Impact on Advertising

In the dynamic landscape of digital advertising, understanding the evolution of location-based media is crucial. With 2012 ad spending reaching billions across various platforms, including $245 billion in online sales and $32 billion in digital media spend, the question arises: Where is your customer? As the offline sales still dominate with $4,200 billion, the interest in location-based advertising grows, showcasing a significant 45% lift in engagement. This report analyzes these trends and their implications for businesses.

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Exploring the Future of Location-Based Media and Its Impact on Advertising

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  1. IS MINORITY REPORT INEVITABLE ?

  2. LOCATION BASED MEDIA Screen sizes to scale

  3. WHERE IS YOUR CUSTOMER? 2012 AD SPENDING IN Billions $ ONLINE SALES $245 bn DIGITALMEDIASPEND $32 bn OFFLINESALES $4,200 bn LOCATIONBASEDMEDIA SPEND $11 bn

  4. MOVIE • 190,000 downloads • 45% Lift in engagement MOVIE

  5. CONTACT Jenna Gino jenna.gino@affiperf.com Jeremy Ozen jeremy@vistarmedia.com

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