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Keep On Designing Link to video Link to Website

Organizers of Young Folk Week want to engage the local youth community. Our task is to create two design-led concepts to attract and retain their interest. We researched existing marketing products, interviewed children aged 8-13, and explored relevant magazines and festivals. Our ideas include VIP camping upgrades, merchandised goods, collaboration with schools, and a smartphone tour app. We emphasize the importance of effective communication through digital and print media. Our campaign will feature wristbands and a mobile app.

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Keep On Designing Link to video Link to Website

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  1. Keep On Designing Link to video Link to Website

  2. Brief "Organisers of Young Folk Week are looking to increase interest and attendance from a local youth community. Our task is to create two design-led concepts to help them do this!"

  3. Broadstairs Folk Week • Looked at existing marketing products and forms of communication • Researched on history of event and media coverage • Contacted client via email

  4. Target Audience • Interviewing children in the age cohort 8-13 year olds. (to see what they like doing) • Looked at two magazines with the same target audience. (Girl Talk and Match) • Conclusion of results. (Applications, gaming and branded merchandise)

  5. Other Festivals • Glamping/VIP camping area upgrade (Inspired by Lounge On The Farm) • Merchandised goods, sold both online and at the event (Inspired by Lounge On The Farm) • Work with schools and colleges that teach Event’s organising to offer work experience and reward them! (Inspired by Lounge On The Farm) • SMART Phone tour App (Inspired by Galway Early Music)

  6. Communication • Get connected, stay connected. The internet is an effective tool. • Connected but difficult to connect with. • Visually engaging, both digital and print.

  7. Campaign : Wrist Bands Glenn this is where you put your mock ups

  8. Campaign : Mobile App I think alice is doing some mock ups in photoshop of the treasure map...still waiting on these.

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