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When you are done with the research process it is critical that you start looking for consultants and experts that have the right amount of expertise and experience. This is essential because you want to rely on someone that can offer you good results.
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In a rapidly evolving digital ecosystem, SEO or Search Engine Optimization plays a key role in driving traffic and in ensuring the relevance of a product or a service until it becomes a well-established and respected brand. While there are several search engines around, it is no doubt that Google is the giant in this market with a roughly 88% share of global search seo queries as of 2019. So, what are the trends to expect in SEO in 2020? What factors are considered favorable and what will outweigh others? Let us look at these from the perspective of positioning a brand on Google search. In a recent presentation, Google has identified some key areas of ranking for SEO. These are broadly categorized as Content, Popularity, Technical and User Experience. Of these, user experience drives the other three. Under content comes further divisions like text, video, interactive content, etc, popularity deals with links, mentions, brand search, etc, technical SEO deals with security, indexing structured data and finally, user experience deals with bounce rate, trust, search journey, etc. While some of the above are quantifiable, others are not and need special tools and techniques to find the same and ensure a fair analysis and ranking. Below, we will discuss four important factors that will drive the SEO trends for 2020. Artificial intelligence is an area of computer science that deals with the development of intelligent machines. Thus, AI systems will be groomed to do tasks normally requiring human intelligence, like decision-making, object identification, and speech recognition, among others. According to Alphabet's CEO Sundar Pichai, 'AI is more important than fire or electricity' and this shows the emphasis the company places on this concept. Given the explosive growth of the Internet, web pages and web traffic, the use of AI to classify, rank and sort web pages have been the norm at Google. This trend is expected to not only continue but evolve to higher levels, especially with the advent of other factors like voice search and machine learning. Smart phones have become ubiquitous and the trend is only set to rise. Add to the mix voice assistants, wearables and the convenience experienced with the same. This is a classic case of user experience and convenience driving a change and this will affect how we look at SEO directly. Websites need to be optimized to help voice search if organic SEO rankings are to be achieved. The connotation of the search really matters to throw the right or expected result and content should really adapt to this emerging trend. Now that will move us to the next point. Content... Content... Content High quality, engaging and useful content is more important. Nay, most important! Simply lifting off stuff from the Internet will not work and Google has evolved to not only identify plagiarised content but also proceeding to blacklist such websites. Since the entire process is driven by artificial intelligence supported by a lot of factors, the
days of manipulating search engines are long past. Content can also now take a variety of forms like blog posts, videos, ideographic and the like and this variety is what drives engagement as it makes things interesting for the reader to read. Millennials and Gen Z prefer videos as a medium of communication and the rise of Tiktok is an attestation to the same. To enhance SEO optimization through videos, one of the keys will be to a good headline, suitable keywords in the description and of course, ensuring that the video is itself engaging! The user interface created, and user experience communicated are the main factors defining a digital experience. Users have become increasingly impatient and not only want ready information but also one that is easy to digest and quick to reach. Hence, even if your website carries the best of content, if it is clumsy to navigate or takes aeons to load, you can wave an organic SEO placement goodbye. The importance of good user experience is explained beautifully in this article. Overall, we can draw comfort from the fact that shortcuts and ways to game the system are slowly being eliminated, if not completely. Thus, proper methods of web development, especially one that cares for the audience, and websites developed with a fundamental understanding of user needs in mind are sure to emerge a winner. The world on the Internet has changed enormously from what it was a decade ago and the competition and challenges are enormous. Businesses now have to work really hard to get the audience and keep them as consumers for a long time. However, a service that could be very helpful in these situations is of search engine optimization or SEO services India. With them, the business will get more visible on the Internet and at the same time, force the audience to convert themselves into consumers. But some businesses believe that there is no need of an SEO outsourcing partner India and they can do this on their own. But in this process, they even forget to realize that the business or the website is in need of these services. Just in case, you are also confused whether to go with these services or not, read this post as we have come up with some reasons why your business should go for these services.
