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International Entrepreneurship. The benefits and obstacles of foreign markets. Entrepreneurship In General. Advantages Working Autonomy Challenge and Achievement in a start-up Complete financial control Disadvantages Personal sacrifices Burden of responsibility Small margin of error.
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International Entrepreneurship The benefits and obstacles of foreign markets
Entrepreneurship In General • Advantages • Working Autonomy • Challenge and Achievement in a start-up • Complete financial control • Disadvantages • Personal sacrifices • Burden of responsibility • Small margin of error
Benefits In Foreign Markets • Ability to transplant established ideas • Vast opportunities to develop new markets • Lax restrictions on business permitting
Obstacles in Foreign Markets • Scarcity of skilled/trained workforce • Language and cultural barriers • Different set of laws and practices
Case Study: Platinum Properties • Founded in 2005 • Cancun, Mexico • Primary business: • Property Management • Secondary business: • Vacation Rentals
Step 1: Identifying AnOpportunity • Since 2000, the number of luxury condominiums in Cancun had grown to nearly one thousand units. • Only one company had been providing management services to the existing units. • No English speaking, American owned business in the field.
Step 2: Setting Up Shop • Legal Services • Business License • All Inclusive • Immigration/Work Visa (FM3) • Accounting Services • Knowledge of Foreign Owned Company codes • Reciprocal Tax liabilities with United States IRS
Step 3: Marketing The Services • Websites • www.platinumproperties.com.mx • Travel networks • Flyers • Brochures
Creating A Competitive Advantage • Price • Price for service was premium, higher than others • English speaking, American owned • Onsite office/Resident • Only onsite manager, only resident/owner manager
Setbacks • Market • First time owners lacked prior experience • Commodity business • Lower barrier to entry • Competed with lower labor costs • Employee issues • Rule Changes
Successes • Rental Superiority • Host of 2007 CIBC World Market Conference • Reputation in business community • Access to many new opportunities • Desire to do business • The Knowledge • Priceless
Life After Mexico • Venture & Expansion Capital • Real estate • Established businesses • Active global investor • Mexico/Latin America • Asia • United States
Contact Information Daniel A. Levin Chicago, Illinois levin_dan@yahoo.com (847) 530-3265