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Understanding Web Crawling and SEO: Insights on Keyword Ranking and Crawlers

Explore the intricacies of web crawling and how it affects search engine optimization (SEO). This article dives into the challenges of indexing vast web pages, highlights vital SEO concepts like keyword density, frequency, and prominence, and discusses how proper link exchange can enhance visibility. Discover the factors that contribute to the ranking of websites, such as the proprietary algorithms employed by search engines. Finally, learn practical tips to improve your site’s ranking and visibility in organic search results.

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Understanding Web Crawling and SEO: Insights on Keyword Ranking and Crawlers

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Presentation Transcript

  1. ORGANIC SEARCH

  2. INDEX RANK CRAWL

  3. Googlebot Crawler Machines KnownWeb pages Doc Servers Index Servers CRAWLING

  4. Prior Crawls KnownWeb pages /addurl DEVELOPING THE LIST OF KNOWN WEB PAGES

  5. PEREMECH

  6. CRAWLING FOR PEREMECH

  7. CRAWLERS IDENTIFY THEMSELVES

  8. whitehouse.gov/robots.txt ROBOTS.TXT – EXCLUDES SITES FROM CRAWLING

  9. CRAWLERS SHOULD NOT HOG RESOURCES

  10. CRAWLING PROBLEM: THE WEB IS VAST

  11. CRAWLING PROBLEM: THE HIDDEN WEB

  12. INDEXING

  13. Closely guarded, proprietary algorithm RANKING

  14. Keyword Phrase Organic Search Results RANKING

  15. Can you find the word Lobster? RANKING – THINGS THAT MATTER

  16. Can you find the word Lobster? WHY IS RED LOBSTER RANKED HIGHER?

  17. HOW CAN I IMPROVE MY RANK?

  18. KEYWORD PROXIMITY We sell live Maine lobster Home of Maine’s best lobster All of our lobsters come from Maine BASIC SEO CONCEPTS –TEXT

  19. KEYWORD DENSITY What percentage of the words on this page are lobster. BASIC SEO CONCEPTS –TEXT

  20. KEYWORD FREQUENCY The keyword lobster is visible 32 times and occurs 182 times on the page BASIC SEO CONCEPTS –TEXT

  21. KEYWORD PROMINENCE Lobster Lobster Lobster Lobster Lobster Lobster BASIC SEO CONCEPTS –TEXT

  22. LINK EXCHANGE AND PAID PLACEMENT BASIC SEO CONCEPTS – LINKING

  23. An article written at thefreelibrary.com BASIC SEO CONCEPTS – LINKING

  24. PAID PLACEMENT BASIC SEO CONCEPTS – LINKING

  25. LINK EXCHANGE - RELEVANT BASIC SEO CONCEPTS – LINKING

  26. LINK EXCHANGE – NON RELEVANT BASIC SEO CONCEPTS – LINKING

  27. LINK SPAM BASIC SEO CONCEPTS – LINKING

  28. COMMENT/ FORUM SPAM BASIC SEO CONCEPTS – LINKING

  29. COMMENT/ FORUM SPAM BASIC SEO CONCEPTS – LINKING

  30. LINK EXCHANGE IS CONTROVERSIAL

  31. LOCATION 130.111.115.24 USER ID USER RELEVANCE

  32. USER EXPERTISE VARIES

  33. Slide 10: 'OINK! OINK!’ www.flickr.com/photos/49968232@N00/51679641Slide 11: ‘The Vast Web’ wikicommons.com Slide 13: 'Royal Guards’ www.flickr.com/photos/23697065@N05/2356109302 Slide 17: 'Yoda (IMG_3308)‘ www.flickr.com/photos/73531322@N00/194828922 Slide 30: ‘Vera Cruz’ BAM/Photofest PHOTO ATTRIBUTIONS

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