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20 11. MOBILE Digital magazine The History. The magazine is in Top-10 the best selling monthly issue and for many years is the absolute leader in sales amongst Russian magazines dedicated to technics of any kind ( according to the biggest press distribution agencies reports )

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20 11

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  1. 2011

  2. MOBILE Digital magazine The History The magazine is in Top-10 the best selling monthly issue and for many years is the absolute leader in sales amongst Russian magazines dedicated to technics of any kind (according to the biggest press distribution agencies reports) Circulation– 250.000 Issue: monthly Format:215 х 275mm One issue audience in Russia – 439.700 people (according to TNS Gallup Media,May-October 2010)

  3. MOBILE Digital magazine The History In 2009 the merger of 2 leader issues in digital technics magazine market occurred – Mobile Magazine & Digital Magazine. The new joint issue keeps focusing on all aspectsdeveloped before both in Mobile Magazine&Digital Magazine, embraces the key subjects. This merger allowed us to keep the priority POS presentation andkeep the retail price of 70 rubles per copy. Thanks for the merger, our partners got an effective tool influencing the joint audience of Mobile & Digital.Thus advertisers of both issue gained the considerably wider audience cutting down the expenses.

  4. The Audience Issue audience in Russia –439.700 readers, including131300 — in Moscow, 66 900 — in St-Petersburg (TNS Gallup Media) Age profile Gender profile 16-19 – 10% Male – 82% 19-24 – 25% Female – 18% 25-34 – 38% 35-44 – 17% 45-54 – 8% 55+ – 2%

  5. The Audience MOSCOW Sex / age Family financial position female/16-19 no respond male/55+ female/20-24 enough only for food female/25-34 2% male/45-54 full prosperity 3% 2% 3% female/35-44 7% 4% 8% 7% female/45+ male/35-44 4% 4% 16% 36% enough only for food & clothes 11% male/16-19 52% 14% 27% can afford to buy expensive clothes male/20-24 male/25-34 Financial status Social status other managers “goo income" housewives pensioners 39% 1% 12% 17% 4% students 14% “middle income" 14% 21% specialists “high income" 33% 4% 10% 19% 12% workers “poor income" clerks no respond

  6. Distribution The magazine is being sold in 300 cities of Russia. The sales accompanies with the best POS presentation& ads.Our issues are presented in a full cover. To80 cities the magazine is distributed directly. Russian regions Moscow & St-Pete vs. regions

  7. Distribution The official representatives on the magazine distribution in the biggest Russian cities: Novosibirsk, Rostov-Don, Voronezh, Chelyabinsk, Nizhny Novgorod, Samara, Kazan, Ekaterinburg, Volgograd, Krasnoyarsk, Perm, Ufa. MoscowSt-Petersburg

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