MKT 438 Course Great Wisdom / tutorialrank.com

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2. MKT 438 Entire Course MKT 438 Final Exam Guide (UOP Course) • MKT 438 Week 1 Individual Assignment Defining Public Relation Paper (2 Papers)  • MKT 438 Week 1 DQ 1 •  MKT 438 Week 1 DQ 2  • MKT 438 Week 1 DQ 3  • MKT 438 Week 2 Individual Assignment Public Relations • . The objective of public relations is to sell: • 2. The R-A-C-E approach to defining public relations includes the following components: MKT 438 Course Great Wisdom-tutorialrank.com

3. MKT 438 Week 1 DQ 1 (UOP Course) MKT 438 Week 1 DQ 2 (UOP Course) • Should a company be concerned with public opinion? Why or why not? • Which PR communication tool do you feel is the most effective? Why? MKT 438 Course Great Wisdom-tutorialrank.com

4. MKT 438 Week 1 DQ 3 (UOP Course) MKT 438 Week 1 Individual Assignment Defining Public Relation Paper (2 Papers) • What role does PR play in your organization? Explain your answer. • Resources: University Library, Internet  • Write a 700- to 1,050-word paper in which you define PR. Include in  • your paper: •  Explain your personal definition of PR and definitions from three MKT 438 Course Great Wisdom-tutorialrank.com

5. MKT 438 Week 2 DQ 1 (UOP Course) MKT 438 Week 2 DQ 2 (UOP Course) • What are some positive and negative aspects of publicity? • At what stage of the PR campaign should evaluation occur? Explain your answer. What are three types of evaluation techniques used in PR? What are examples of each? MKT 438 Course Great Wisdom-tutorialrank.com

6. MKT 438 Week 2 DQ 3 (UOP Course) MKT 438 Week 2 Individual Assignment Public Relations Case Study (BP) (2 Papers) • How would PR research impact a PR team? Give an example. • MKT 438 WEEK 2 Public Relations Case Study Resource: The Practice of Public Relations textbook, University Library, Internet • After reading the case study: BP’s Loose Lips Sink Credibility Ship (Chapter 1), please answer the following questions in a Word document MKT 438 Course Great Wisdom-tutorialrank.com

7. MKT 438 Week 2 Team Assignment Part I Public Relations Campaign (Delta Airlines) MKT 438 Week 3 DQ 1 (UOP Course) • Part I: Public Relations Campaign MKT 438 WEEK 2  • Resources: The Practice of Public Relations textbook, University Library, Internet.  • Select a PR scenario from the following list:   • An organization wants to position itself as a leader in embracing • What PR tools are critical in building long-term relationships an organization's publics? What are the advantages and disadvantages of these tools? MKT 438 Course Great Wisdom-tutorialrank.com

8. MKT 438 Week 3 DQ 2 (UOP Course) MKT 438 Week 3 DQ 3 (UOP Course) • What is your organization's relationship with the local, regional, national, and global media? How does it impact your organization's PR coverage? • How critical is the internal communications process in PR? Explain. MKT 438 Course Great Wisdom-tutorialrank.com

9. MKT 438 Week 3 Individual Assignment Organizational and Societal Functions of Public Relations Paper (2 Papers) MKT 438 Week 3 Team Assignment Part II Public Relations Campaign Resources (Delta Airlines) • Resources: The Practice of Public Relations textbook, University Library, Internet •  Select an organization with which you are familiar, and identify an issue within that organization that would have both organizational (internal) and societal (external) implications. • MKT 438 WEEK 3 Part II: Public RelationsCampaign Resources: The Practice of Public Relations, textbook, University Library, Internet • Write a 700- to 1,050-word paper in which you recommend strategies MKT 438 Course Great Wisdom-tutorialrank.com

10. MKT 438 Week 4 DQ 1 (UOP Course) MKT 438 Week 4 DQ 2 (UOP Course) • Why is it important to integrate anticipated crisis responses in an organization's proactive PR planning? • What potential effects can a crisis have on an organization? Explain your answer. MKT 438 Course Great Wisdom-tutorialrank.com

11. MKT 438 Week 4 DQ 3 (UOP Course) MKT 438 Week 4 Individual Assignment Effective Communication Case Study Analysis (UOP Course) • Read the case on the Exxon Valdex. What do you see as the top PR problems from this case and what would you do differently if you were in the PR department • Resource: The Practice of Public Relations • Select one of the following case studies located in The Practice of • Public Relations or a case study assigned or approved by faculty: • • The Tylenol Murders, Ch. 2 MKT 438 Course Great Wisdom-tutorialrank.com

12. MKT 438 Week 4 Individual Assignment Public Relation Case Study ( McDonalds) (2 Papers) MKT 438 Week 5 DQ 1 (UOP Course) • MKT 438 Week 4 Individual Assignment Public Relation Case Study ( McDonalds) (2 Papers) • How has technology impacted the dissemination of information to global publics? MKT 438 Course Great Wisdom-tutorialrank.com

13. MKT 438 Week 5 DQ 2 (UOP Course) MKT 438 Week 5 DQ 3 (UOP Course) • How can the power of PR influence and change your point of view? Is this ethical? • How has globalization, technology, and diversity affected PR in the past five years? MKT 438 Course Great Wisdom-tutorialrank.com

14. MKT 438 Week 5 Individual Assignment Managing a Crisis Using PR Simulation Summary (UOP Course) MKT 438 Week 5 Team Assignment Final Public Relations Campaign (Delta Airlines) • MKT 438 WEEK 5 Managing a Crisis Simulation • Resources: Managing a Crisis Using Public Relations simulation • Complete the simulation. • Resources: The Practice of Public Relations, textbook, University Library, Internet  • Part I: Write a 700- to 1,050-word paper that will include the following elements in your Public Relations Campaign: An analysis of the relationship between the Public Relations Campaign and marketing within the integrated marketing communications program of the organization MKT 438 Course Great Wisdom-tutorialrank.com

15. MKT 438 Course Great Wisdom-tutorialrank.com For More Tutorials www.tutorialrank.com