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“ Halaal Tourism opportunities in SA”

“ Halaal Tourism opportunities in SA”. Agenda. Agenda. What is Islam and Halaal. ISLAM. Difference between Muslim and Indian – latter is a race. 1.8 billion worldwide (24% of world population) Adherence to halaal food, regular prayers, charity, pilgrimage, fasting

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“ Halaal Tourism opportunities in SA”

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  1. “Halaal Tourism opportunities in SA”

  2. Agenda

  3. Agenda

  4. What is Islam and Halaal ISLAM • Difference between Muslim and Indian – latter is a race. • 1.8 billion worldwide (24% of world population) • Adherence to halaal food, regular prayers, charity, pilgrimage, fasting • Language: English is usually well understood and conversed in. Also: • Indian Muslims speak one of the Indian languages as mother tongue • Arab Muslim speaks the Arab language as mother tongue. • Clothing: • Typical Arab man: Loose, ankle length white cotton robe common • Typical Arab woman: Loose-fitting cloak with a hijab (scarf covering the head). Some women opt to wear a face veil as well. • Some Muslim travellers prefer home cuisine (Indian, Arabic, Lebanese, etc) on holiday while others are keen to embrace more cosmopolitan or local cuisine. • The first Muslims that arrived in the Cape Colony, came as political exiles

  5. What is Islam and Halaal HALAAL HALAAL FOOD • Arabic word meaning lawful or permitted • The opposite of halal is haram, which means unlawful or prohibited. • Halal and haram are universal terms that apply to all facets of life, not just food. • Meat derived from animals slaughtered in adherence to defined protocol. • Free from prohibited substances (pork, etc) or contaminants • No alcohol, pork • Avoid contamination – preparation, utensils, kitchen, storage, etc HALAAL TOURISM • Strictly Halaal (separate men and women facilities, etc) is NOT big demand • Halaal-suitable is the need • ASSUREDhalaal food (not just the food, but utensils, preparation area, etc) • Easy prayer facility, • Suitable ablution facilities • Prayer and ablution facilities are NOT extreme, can be easily accommodated • Breakfast is low-hanging fruit, can easily be done • Emphasis is on family trips and family-friendly destinations!

  6. Agenda

  7. Importance of Halaal Tourism RATIONALE • FASTEST GROWING TRAVEL SECTOR GLOBALLY! • The "halaal tourism" market was once seen as a niche revenue stream …. NOT ANY MORE! • Demand is worldwide, particularly those from wealthy Gulf Arab states. • Global Muslim population to grow to 31% of total Global population by 2060 • Demographics of Muslim traveller skewed towards millennials – modern, fun-loving, adventure • Muslims from the Gulf states have high-spending power! “Halaal travel contributed $1,5 trillion (R20,81 trillion at $1/R13,87) in 2015 with the sector growing at a rate of 9%. Over 60% or 1,7 billion Muslim people are under the age of 30, are increasingly mobile & looking for exciting & inviting travel opportunities and experiences” Nezaam Josephs, Chief Director of Economic Sector Support at DEDAT

  8. Estimated Growth From $145 billion in 2014 To $240 billion in 2020 From 100 million in 2014 To 150 million in 2020

  9. Agenda

  10. Opportunities for SA • Between 400 000 and 600 000 Muslim visitors arriving in South Africa annually (4-6% of total arrivals), and a resultant capital injection of between R3.75bn and R4.5bn • The 2017 Mastercard-Crescent Global Muslim Travel Index (GMTI) ranks South Africa fourth on its list of the top ten non-OIC countries for Halaal tourism. • South Africa is attractive to Muslims: • Islam is well entrenched here (over 1 million Muslims) • We have almost 1000 mosques across the country • We have an abundance of certified halaal restaurants • Cape and Garden Route are preferred choices! “This provides exciting trade, tourism and investment opportunities for the Cape, as we seek to establish the province as Africa’s Halal hub.” Tim Harris, CEO, WESGRO

  11. So, What Do We Need To Do • Harmonise the demands of this developing halaal travel and the needs of those looking for modern international tourism. • Value Creation before Value Capture – Let’s work together to develop and enhance our halaal offerings, the pie is big. • No business case for establishments to go fully halaal from day one • Partner with providers especially for halaal food • Phased approach • Quick wins e.g. • Breakfast • Prayer mats and directional signage • Build around themed trips • Family focus • Golf trips, etc • Eco-tourism • Adventure • Marketing! • Roadshows • Conventions

  12. Agenda

  13. Travel Juice WHAT DO WE DO We are a full-service halaal travel concierge company and this is our core differentiation. Our core focus is halaal luxury villa/apartment offerings Our Villa offerings are in Cape Town, Garden Route and Durban We are Muslim owners/directors and patriotic South Africans who are passionate about bringing people to South Africa and ensuring they return home with special memories and positive stories. We have established partnerships with a host of client-centric providers to make this a reality, eg. VIP Airport services, tours, per-ordered visitor SIM cards, transfers, etc We arrange custom safari adventures too The owners/directors have previously lived in the Middle East (over 7 years) and have also travelled extensively. Member of SATSA. Relationships established with SA Tourism, Cape Tourism Member of

  14. Q & A Q & A

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