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Roadside Assistance Business Transformation Plan

Explore a comprehensive plan for the technology-enabled business transformation of the roadside assistance industry, focusing on AAA company analysis, implementation strategies, cost-benefit analysis, and sustainable competitive advantage establishment.

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Roadside Assistance Business Transformation Plan

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  1. Technology Enabled Business Transformation PlanW.P. Carey School of BusinessArizona State UniversityMaster Science Information ManagementYoshi Budiyanto, Eric Mason, Brian Rich, Fiona Rivard

  2. Introduction • Roadside Assist industry overview • AAA company overview • Technology enabled business transformation plan • Implementation plan • Cost benefit analysis • Establishing a sustainable competitive advantage

  3. Industry Analysis Roadside Assist Models Free plansStand alone providers • New vehicle • Credit Card Add-on plans • Cell Phones • Insurance Substitutes • Friends & Family • Highway Patrol • Smart Phone Apps • OnStar

  4. AAA Company Analysis 51 million members 51 individually operated clubs Value chains • Membership (Brand) • Insurance (revenue generator) • Travel

  5. SWOT

  6. Transformation Plan Goals and Objectives Future BI Roadmap Recommendation • Develop Business Intelligence Membership Data for Future Strategic Efficiency Process Improvements.

  7. Technology Solution D2000 Database $65 OBD Knowledge DB D2000 Dispatch Application $44

  8. Pilot Plan

  9. Advanced Go – Projected Incremental Contribution To Margin • Cost of Membership $ 125 • A free OBD device • A smart phone application • Improved problem resolution

  10. Establishing A Sustainable Competitive Advantage Competitors will find it hard to imitate • Vertical integration • Control of process end to end • Contact Centers – Tow and light service – Repair shops • Increased switching costs • Increased value and relevance of membership • Complex project that crosses lines of business • Internally developed technical solution

  11. Questions and Answers

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