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Carton House

Carton House. Introduction. Irelands most historic house Characteristics of the service 7 p’s of marketing Research objectives Summary. Characteristics of Carton House. Perishability Intangibility Variability Non Ownership Inseparability. 7 p’s of marketing Carton House.

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Carton House

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  1. Carton House

  2. Introduction • Irelands most historic house • Characteristics of the service • 7 p’s of marketing • Research objectives • Summary

  3. Characteristics of Carton House • Perishability • Intangibility • Variability • Non Ownership • Inseparability

  4. 7 p’s of marketing Carton House • Product/Service • Price • Place • People • Process • Promotion • Physical evidence

  5. Research objectives • Determine ways of improving customer service • Identify area that need improvement in the hotel as a whole • Research staff behaviour and attitudes

  6. Summary • Won numerous awards • Spectacular scenery • Wide range of facilities • Accommodate for numerous events • Outdoor activities • Dining and beverages cater for everyone • “The first bite is taking with the eye”

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