AUDIO INTEGRATION Click on Speaker Icon to Hear the Report

1. AUDIO INTEGRATIONClick on Speaker Icon to Hear the Report • Project: TTN CCO Spec Commercial • Voice: Art “Madman” Mehring • Concept: Demonstrate how a traffic report sounds with Comcast as a sponsor of a Total Traffic Network (TTN) and Clear Channel Outdoor (CCO) Digital Billboard campaign. • The critical elements of this spec commercial are: • Promoting the digital outdoor billboard within the traffic report • Tagging the traffic report with a corresponding sponsor message that also appears on the digital outdoor billboard.  • Here’s the flow of the traffic report and associated copy: • “Bulls Eye Traffic” sonic intro • The following opening will air: • “This traffic report is brought to you by Conan O’Brien on TBS.” • First part of your traffic report airs • The following digital billboard promotion is woven into the traffic report: • “As you’re heading down 75, check the xfinity billboard for your traffic time to Paces Ferry…right now you’re running about 27 minutes” • The last part of the traffic report ends • Sign off: “With Bull’s Eye Traffic, I’m Art Madman Mehring” • An adjacent :15-second commercial: • “Tune into Conan O’Brien tonight at eleven on TBS. Ray Romano keeps it real alongside super model Marisa Miller. Learn why models can’t stand air fresheners. All on Conan tonight at eleven on TBS. Very Funny. Click Speaker Icon to Hear Traffic Report (make sure .ppt is in presentation mode)