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Why Choose Us?

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Discover why Airtel is the preferred mobile network in Nigeria. Our impressive journey includes unbeatable voice, SMS messaging, international roaming, and advanced services like free voicemail and call-back options. With a competitive advantage in pricing—starting from only 20 kobo per second, business plans, and enticing bonuses on recharges—Airtel stands out for service quality and availability. We are an ever-growing community with over 20 million subscribers and recognize standard excellence in the industry. Choose Airtel for reliability and a better mobile experience.

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Why Choose Us?

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  1. Why Choose Us? Stanley Omenai

  2. Our Journey

  3. Products and Services • Voice Call/SMS Messaging • International Roaming • Free Voicemail • Call Me Back/Me2U/Pay4Me • WAP/GPRS/ MMS • SMS to e-mail • Save My Contacts (Postpaid Package) • Football Communities • Mobile Top-Ups (ATM/POS)

  4. Determinants • Price • Service Quality • Service Availability • Promotion • Brand and Image W. Olatokun (Ph.D) and S. Nwonne Africa Regional Centre for Information Science (ARCIS) University of Ibadan

  5. Price • Competitive price advantage over other networks • 20kobo per second to all networks • Business Tariff Plan (with as low as N2000per month, call for as low as 70k per min) • Blackberry Social Month (N1200 for 1GB) • SMS (N5-Network, N9-others)

  6. Value Added Services • 10% bonus on recharges of N500 and above • Up to 30 free SMS monthly • 500% bonus on daily calls above target • Transfer of excess internet data • Lower recharge denominations

  7. Service Quality • Airtel is Nigeria’s clearest, most reliable and fastest growing mobile phone network • Results released by NCC (Q1 2012) shows that Airtel is the second best in terms of service quality • Recent study (Adegoke & Babalola) showed that Airtel had the best call set-up and retention rates

  8. Service Availability • The Airtel network in Nigeria is big - and it's growing.

  9. Brand and Image • Owned by BhartiAirtel Limited • Operations across 19 countries across Africa and Asia • Over 20 million subscribers in Nigeria • Ranked among the six best performing technology companies in the world by BusinessWeek -(Nov 2011) • Ranked among top 100 global brands -(May 2012) • Honoured with the Best Human Resources Practices Award in Nigeria by The Chartered Institute of Personnel Management (CIPM) -(July 2012)

  10. THANK YOU

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