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Foreign Direct Investment in retailing By Peer Mohamed. S Shyam Sunder. P Sri Sai Ram Institute Of Management Studies Chennai- 44 “The minds of the Indian consumers is changing along with their lifestyle” Evolution Of Indian Retail Exclusive Brand Outlets Hyper/Super Markets
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Foreign Direct Investment in retailing By Peer Mohamed. S Shyam Sunder. P Sri Sai Ram Institute Of Management Studies Chennai- 44
“The minds of the Indian consumers is changing along with their lifestyle”
Evolution Of Indian Retail Exclusive Brand Outlets Hyper/Super Markets Department Stores Shopping Malls PDS Outlets Khadi Stores Cooperatives Convenience Stores Mom and Pop/Kiranas Modern Format Shopping Experience/ Efficiency Weekly Markets Village Fairs Melas Govt.Supported Low costs Pervasive Reach Neighborhood/ Convenience stores Rural Reach Source of entertainment
Categories of Indian Retail • Corporate Houses • Tata : Tata Trent, westside, Landmark • RPG group: Spencers daily,Health and Glow, music world etc • ITC : Wills Life Style • Dedicated brand outlets • Nike, Reebok, Zodiac etc • Multi-brand outlets • Vasanth & co, Viveks etc • Manufacturers/ Exporters • Pantaloons, Bata, Weekender
Unorganized Retailers Typically small Retailers Evasion of taxes No monitoring of labour laws Organized Retailers Typically Large Retailers Must pay Tax High level of labour mechanism Differentiation Organized Retailers 2% Unorganised Retailers 98%
Growing Middle Class • Indian middle class has grown 57 mn by 2001-02 since 1995-96. • It is expected to cross 92 mn by 2005-06 & 153 mn by 2009-10. • The younger population translated into higher propensity to spend. • This growth in middle class will fuel the growth in retail.
Pitfalls in Indian retail • Low domestic competition • Lack of exposure to global best practices • Low entry barriers for unorganized retailers • Moderate entry barriers for organized retailers • Wide difference in treatments of small & large retailers
Entry of FDI in retail • India allowed to own up to 49% of retail ventures –time frame of 3-5 years • India has ranked no.1 in 2005 global retail development, index released by AT Kearney recently • Giants such as Wal-Mart and Tesco are keen in expanding their business in India • Entry of FDI through joint ventures with local players
Benefits from FDI in retail • Improve competition • Best practices in retailing • More choice for the customers • Global market for Indian producers • Employment opportunity • Better infrastructure and customer Facilities
Standing challenges • Government Regulations • Lack of trained manpower • Availability of quality real estate • Logistical support • Competition of local players • The format does not suit rural India • Purchasing patterns not very conducive
Case Study: Chinese Retailing • FDI permitted in 1992. 40 foreign retailers have secured approval • Retail sales have grown@13.5% CAGR since FDI was permitted • FDI initially restricted to 6 major cities (including Beijing, Shanghai and Guangzhou) and SEZs • Foreign ownership initially restricted to 49% • US$ 22 bn of FDI attracted, 3.6% of total FDI • In 2003, FDI in wholesale and retail was US$ 1.1 bn (Around 30% of our total FDI in 2003) • Current restrictions on FDI will be phased out over 5 years as condition of WTO entry
FDI in retail allowed China after FDI 375 300 225 150 75 9 2 7 8 8 0 8 5 9 0 9 1 9 3 9 4 9 5 9 6 9 7 9 8 9 9 0 0 0 1 0 2 Years • Retail sales grew @ 19.6% CAGR for the next 4 years after the introduction of FDI in 1992
Lessons from china • FDI improves the entire size of the industry • Retailing in China has grown at a compound rate of 15% per annum after FDI inflow • Local players can survive and even beat foreign competition • Employment growth • Evolution of modern formats