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2001: The Breakout of DVD

2001: The Breakout of DVD Warren Lieberfarb President, Warner Home Video DVD Entertainment Group Press Reception International Consumer Electronics Show January 8, 2002 Shipments of DVDs doubled in 2001. Industry DVD Unit Shipments (in millions) 364 182 98 1999 2000 2001

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2001: The Breakout of DVD

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  1. 2001: The Breakout of DVD Warren Lieberfarb President, Warner Home Video DVD Entertainment Group Press Reception International Consumer Electronics Show January 8, 2002

  2. Shipments of DVDs doubled in 2001. Industry DVD Unit Shipments (in millions) 364 182 98 1999 2000 2001 Source: DVD Entertainment Group

  3. Consumer sales of DVDs more than doubled in 2001. DVD Unit Sales to Consumers (in millions) 249 Library Titles 117 New Releases 100 32 41 132 12 20 59 1999 2000 2001 Source: AC Nielsen/VideoScan/Retail Estimates

  4. Consumer purchases of DVDs per household is increasing. Average Number of DVDs Purchased per Household 14.9 13.4 12.4 1999 2000 2001 Source: AC Nielsen/VideoScan/Retail Estimates and DVD Entertainment Group

  5. Consumers spent $4.6 billion on DVDs in 2001, 2.4 times more than in 2000. DVD Retail Consumer Expenditures (in billions) $4.6 $1.8 156% CAGR Library Titles $1.9 New Releases $0.7 $2.8 $0.7 .25 .45 $1.2 1999 2000 2001 Source: AC Nielsen/VideoScan/Retail Estimates

  6. Consumers purchased $8.4 billion of DVD and VHS combined in 2001, 1.5 times more than in 2000. Video Retail Consumer Expenditures (in billions) $1.9 $3.7 2000 $5.6 $4.6 $3.8 $8.4 2001 0.0 0.1 0.2 0.3 0.4 0.5 0.6 0.7 0.8 0.9 DVD Purchases VHS Purchases Source: AC Nielsen/VideoScan/Retail Estimates

  7. Last year, consumers spent a record-breaking $16.8 billion buying and renting movies on video. Video Retail and Rental Consumer Expenditures (in billions) $20.0 $16.8 $18.0 +21% $16.0 $13.9 $14.0 $7.0 VHS $10.8 $12.0 VHS Rentals $10.0 VHS Purchases $7.7 VHS $11.4 $8.0 DVD Rentals $3.8 $6.0 DVD Purchases $1.4 $3.7 $4.0 DVD $6.0 $2.0 DVD $2.5 $0.6 $4.6 $1.9 $0.0 2000 2001 Source: AC Nielsen/VideoScan/Retail Estimates/VidTrac

  8. Sell-through is driving total video growth. Video Retail and Rental Consumer Expenditures (in billions) $20.0 $16.8 $18.0 +21% $16.0 $13.9 $14.0 Rentals $8.4 $7.0 $12.0 VHS Rentals Rentals $8.3 $10.0 DVD Rentals $7.7 $1.4 $8.0 VHS Purchases $6.0 $3.8 DVD Purchases $0.6 Purchases $8.4 $4.0 Purchases $5.6 $3.7 $2.0 $4.6 $1.9 $0.0 2000 2001 Source: AC Nielsen/VideoScan/Retail Estimates/VidTrac

  9. Consumers spent $10.9 billion to see new movies on video, $2.8 billion more than they did going to movie theaters. 2001 Consumer Expenditures (in billions) $20.0 $18.0 $16.0 $14.0 $10.9 $12.0 VHS Rental $8.1 $10.0 VHS Purchases $5.1 $8.0 DVD Rental $6.0 DVD Purchases $2.0 $4.0 $1.0 $2.0 $2.8 $0.0 Video New Releases Theatrical Box Office Source: AC Nielsen/VideoScan/Retail Estimates/VidTrac, AC Nielsen EDI

  10. Consumers spend more money on Video than other entertainment options. 2001 Consumer Expenditures (in billions) $20 $16.8 $16.5 $15 $11.2 $10 $8.1 $6.4 $5 $0 Trade Books Video Theatrical Films Music CDs Video Games Source: Video: AC Nielsen/VideoScan/Retail Estimates/VidTrac. Trade Books: Kagan MediaCast. Music CDs: Soundscan. Theatrical Films: AC Nielsen EDI. Video Games: Veronis Suhler.

  11. DVD growth hit warp speed in 1999 when all studios released new films on DVD simultaneous with VHS. Percentage of 4th Qtr. DVD Titles Released Simultaneous with VHS 100% 80% 60% Not Day & Date 88% 100% 40% 86% Day & Date 42% 20% 25% 1997 1998 1999 2000 2001 Annual DVD Player Sales (Mil) 0.3 0.9 3.6 9.9 16.7 Source: DVD Release Report

  12. Consumers bought 16.7 million DVD players in 2001. U.S. DVD Player Sales to Consumers* (in millions) 20 16.7 15 9.9 10 5 3.6 0.9 0 1998 1999 2000 2001 *Includes Home Theater in a Box systems, Combination systems and Portable DVD players Excludes DVD-ROM and Game Consoles Source: DVD Entertainment Group

  13. 1 in 4 homes now own a DVD player. U.S. DVD Player Installed Base* (in millions) 30 25.1 5.0 20 13.1 20.1 1.5 10 4.8 Multiple Player HHs 11.6 1.3 Single Player HHs 0 1998 1999 2000 2001 *Includes Home Theater in a Box systems, Combination systems and Portable DVD players Excludes DVD-ROM and Game Consoles Source: DVD Entertainment Group

  14. Including game consoles and PCs, there are over 54 million machines capable of playing DVD movies at home. DVD-Capable Machines (in millions) 54.3 60.0 50.0 7.5 40.0 15.5 DVD Game Consoles 26.1 30.0 DVD-ROM PCs 1.0 20.0 10.8 10.4 DVD Set-top Players 31.3 10.0 6.0 14.7 0 4.8 1999 2000 2001 Source: DVD Entertainment Group, Adams Media Research, NPD Funworld

  15. DVD is the fastest-selling consumer electronics product of all time. Number of Years to Reach Cumulative Sales of 30 Million Units 5 DVD 8 CD Players PCs 10 Cell Phones 12 13 VCRs Color TVs 17 0 5 10 15 20 Years Source: eBrain Market Intelligence

  16. 2001 DVD player shipments exceeded last year’s CES forecast by 28%. 2001 DVD Player Shipments* - Forecast vs. Actual (in millions) 20 16.6 15 13.0 10 5 0 2001 CES FORECAST 2001 ACTUAL *Includes Home Theater in a Box systems, Combination systems and Portable DVD players Excludes DVD-ROM and Game Consoles Source: DVD Entertainment Group

  17. Awareness and purchase intent for DVD are strong and continue to improve. Aided Awareness 100% Unaided Awareness 76% Definite Purchase Intent 23% Total Positive Purchase Intent 44% Consumer research supports purchases of over 20 million DVD players in 2002. Source: National Research Group, 12/16/01

  18. Over 20 million DVD players are expected to be shipped in 2002. U.S. DVD Player Shipments* - 2002 Forecast (in millions) 25 20.8 20 16.6 15 9.7 10 4.1 5 1.1 0 1998 1999 2000 2001 2002 Projection *Includes Home Theater in a Box systems, Combination systems and Portable DVD players Excludes DVD-ROM and Game Consoles Source: DVD Entertainment Group

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