1 / 10

Meet the Editors-SMA

Meet the Editors-SMA. Marla Royne Stafford, Editor The University of Memphis Eric Haley, Associate Editor The University of Tennessee-Knoxville Susan Myers, Editorial Assistant The University of Memphis. What is the Journal of Advertising.

jacoba
Télécharger la présentation

Meet the Editors-SMA

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Meet the Editors-SMA Marla Royne Stafford, Editor The University of Memphis Eric Haley, Associate Editor The University of Tennessee-Knoxville Susan Myers, Editorial Assistant The University of Memphis

  2. What is the Journal of Advertising • The Journal of Advertising is the premier journal devoted to the development of advertising theory and its relationship to practice.  • The Journal’s major purpose is to provide a public forum where ideas about advertising can be expressed.  • JA was founded by and is still owned by the American Academy of Advertising. It is overseen by the AAA’s publications committee

  3. Content of the Journal • All research related to advertising is welcome • JA defines advertising broadly and includes articles from a variety of topic areas: • Behaviorial responses to advertising (attitudes, affect, involvement, information processing). • Advertising management (strategy, public relations, strategy). • Media advertising (television, print, radio). • Message characteristics (comparative, creative aspects, humor, endorsers, etc). • Research (methods, scale development). • Targeting (psychographics, selecting markets).

  4. Special Issues • Special issues provide great strides in knowledge advancement on important topics in the field. • Past special issues include: • Economic Dimensions of Advertising Media Audiences (2006) • International Advertising (2005) • Advertising and Consumer Culture (2003) • Political Advertising (2002) • Gender and Multicultural Issues (1999) • Advertising of Services (1997)

  5. Special Issues (continued) • Plans for future issues include: • Creativity in Advertising • Guest editors Sheila Sasser and Scott Koslow • Advertising Regulation • The 40th anniversary of the Journal

  6. Publishing in JA • JA encourages the submission of scholarly research that advances both the depth and breadth of important advertising topics. • JA encourages the submission of research that utilizes a variety of methods involving both quantitative and qualitative techniques. • The acceptance rate is currently about 14%.

  7. Submitting Manuscripts • Beginning December 1, all manuscripts should be submitted electronically to joa@memphis.edu. • Manuscripts should be submitted in Word format and follow the formatting guidelines available in the journal or on the website. • Submission information will be available on the web at JA.memphis.edu soon!

  8. Our Review Process • All manuscripts follow a double blind review process. • Author information should be removed from submission documents and included only in the cover email. • Manuscripts will be either rejected, accepted, or recommended for resubmission with revisions. • Regardless of the outcome decision, we will offer authors feedback in a timely manner.

  9. Become a Reviewer • Although JA uses an editorial review board, we do often encounter situations where ad hoc reviewers are necessary. • If you would like to become a review, please contact us with your areas of expertise so we can add you to our database. • joa@memphis.edu

  10. For Further Information • For submission information, questions, or to submit a manuscript: joa@memphis.edu • Marla Royne Stafford: mstaffrd@memphis.edu • Eric Haley: haley@utk.edu • Susan Myers: swmyers@memphis.edu

More Related