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Conference International students in Poland 2016 Gdansk 21-22 January

Conference International students in Poland 2016 Gdansk 21-22 January A view on internationalisation in the Netherlands. Susanne Feiertag Senior policy officer 21 January. EP-Nuffic We are the expertise and service center for internationalisation in Dutch education.

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Conference International students in Poland 2016 Gdansk 21-22 January

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  1. Conference International students in Poland 2016 • Gdansk 21-22 January • A view on internationalisation in • the Netherlands • Susanne Feiertag • Senior policy officer • 21 January

  2. . EP-NufficWe are the expertise and service center for internationalisation in Dutch education. From primary and secondary education to professional and academic higher education and research.

  3. EP-Nuffic is an expert, a service provider, a knowledge center and a source of inspiration for internationalisation in education.Internationalizing education: it's what we do.

  4. A world of difference EP-Nuffic wants to turn pupils, students, teachers and lecturers into global citizens and enrich them with international knowledge, skills and experience.

  5. Clients, stakeholders and cooperation • Schools and Education institutions • Dutch government departments (MinEd, MinFA) • European Commission • Umbrella organizations • Corporate sector and other social parties

  6. Education Promotion in Higher Education Promoting Dutch higher education abroad Study in Holland Assist Dutch HEI’s in their internationalisation activities Executes the Neso programme (Nuffic Netherlands Education Support Offices) on behalf of the Ministry of Education, Culture and Science; EP-Nuffic’s network of Nuffic Nesos operates in locations strategically important for Dutch higher education: Brazil, China, India, Indonesia, Mexico, Russia, South Africa, South Korea, Thailand, Turkey and Vietnam.

  7. Key promotion activities Generic promotion and student counselling Education Market information Holland Alumni network Institutionalcooperation

  8. Study in Holland Unique selling points: • Small country, big opportunities • Pioneering, creative, connected • International study environment • Excellent education & research • Interactive way of teaching • Value for money

  9. Implementing the brand • Branding toolkitfor Dutch higher education institutions • Incorporate the brand in all promotion materials • Promotional film and 5 videotestimonials • Range of branding activities on a localscaleby the Nuffic Neso offices • Strong collective exposure with Holland-pavillion at education fairs • Strengthening online promotion • Research on brand awareness

  10. But where do we tell students? • Online • Website www.studyinholland.nl • 11 Neso websites + 1 spanish • Study programmes www.studyfinder.nl • Scholarships www.grantfinder.nl • Social media (Facebook, Twitter, local) • Fairs • Contest • Advertising • … The whole marketing mix!

  11. Dutch higher education institutions

  12. Makeit in the Netherlands! 2014-2016 Purpose • To make sure that international students feel welcome in the Netherlands and know that they can start a career here • To have as many international students as possible decide to work in the Netherlands after graduation, especially in sectors with good labour-market prospects. • To ensure that international students maintain a bond with the Netherlands after completing their studies, even if they return abroad.

  13. Developments in promotion Studying and working in the Netherlands More stakeholders united in branding  labour market USP’s: International, open minded, connected Opportunities for a career after your studieswww.hollandalumni.nl/career

  14. From studying to career

  15. www.careerinholland.nl

  16. Promotional tools

  17. Stay in touch with EP-Nuffic Address Kortenaerkade 11, The Hague The Netherlands Telephone: +31 (0)70 4260 260 www.epnuffic.nl/en/contact Social media @EpNuffic /EP-Nuffic /EP-Nuffic

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