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UK Insurance Companies' Digital Maturity: Insights from Kagool's Insurance Digital Census

Discover how digitally mature UK insurance companies are and gain insights from Kagool's Insurance Digital Census. Learn about search marketing, mobile optimization, website speed, content utility, email marketing, and digital disruption. Download the census for more information.

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UK Insurance Companies' Digital Maturity: Insights from Kagool's Insurance Digital Census

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Presentation Transcript

  1. How digitally mature are UK insurance companies?

  2. Who is Kagool?

  3. We create beautifully engineered experiences Customer Experience — Technical — Marketing & Insights — Consultancy — Support & Maintenance — Brand strategy, User Experience strategy and design, user interaction design. Sitecore platform development and integration Data analytics, search marketing (SEO, PPC), Personalisation & Conversion Rate Optimisation Business strategy, training, digital strategy and content strategy Enterprise-level support contracts with robust SLAs. 24/7 support team, hosting on our own private cloud or, more commonly, on Microsoft Azure

  4. We create beautifully engineered experiences

  5. Proud of our partnerships

  6. 2019 Insurance Digital Census

  7. Mobile optimisation Website speed Content Utility What we measured Search marketing Email marketing Calls to action Social media

  8. 1 Search marketing is being ignored 40% of the insurance companies we tested aren’t investing in Google ‘PPC’ ads 2 87% of the top sites we tested are optimised for mobile They are mobile ready… What we learnt Over half have poor loading speed of 8 secs +, and over half of people abandon a website that takes more than 3 3 … but at damagingly slow speed 4 Clients aren’t being called to action Outdated ways of doing things will mean business is being lost

  9. 5 Presence on social media is getting better 60% have a presence across all the core social channels 6 Email marketing is neglected What we learnt Only 10 insurers we researched provide personalised emails 7 Digital disruption is happening Innovate or fall behind; there’s a generation shift that can’t be ignored

  10. Search marketing is being ignored They are mobile ready… Presence on social media is getting better Search marketing league table … but at damagingly slow speed Email marketing is neglected Clients aren’t being called to action Digital disruption is happening

  11. Search marketing is being ignored They are mobile ready… Presence on social media is getting better Website speed league table … but at damagingly slow speed Email marketing is neglected Clients aren’t being called to action Digital disruption is happening

  12. Search marketing is being ignored They are mobile ready… Presence on social media is getting better Social media league table … but at damagingly slow speed Email marketing is neglected Clients aren’t being called to action Digital disruption is happening

  13. Search marketing is being ignored They are mobile ready… Presence on social media is getting better Digital maturity league table … but at damagingly slow speed Email marketing is neglected Clients aren’t being called to action Digital disruption is happening

  14. Thanks! And download the census here

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