Data Analysis, Drawing Conclusions, and Motivation

Data Analysis, Drawing Conclusions, and Motivation

Data Analysis • Organization • Analyzation • Interpretation

Organization • Reorganize data into meaningful groups • Consider the purpose of the research project • Set aside, for the moment, data that does not relate

Analyzation • Assemble related data and compare to other data • Analyze data based on two or more variables • Determine whether additional data is needed

Interpretation • Define an identifiable, accessible target market • Draw an understanding of the limits of your time and money • Develop responses to the external environment

Interpretation • Create a pricing strategy for both services and the listings taken • Create a promotional and distribution strategy

Interpretation Suppose research provides the following information: • Over 600,000 • Almost four years to the day • Ineffective leaders • Addressed an underlying cause of the rift

Interpretation • Research data • Over 600,000 casualties • Almost four years to the day • Ineffective leaders • Addressed an underlying cause of the rift Without a purpose, the pieces of research data mean little. In this case, when applied to the Civil War, the data comes together and has meaning. It is easier to interpret.

Interpretation Summary • Interpret the data based upon the projects purpose • Draw conclusions from the analysis

Maslow Theory • What is motivation? • Reason to do something • For example: A need for a double-oven is not a motive to do anything • But having 20 people over for the holidays is a motive that activates the need to get a new double-oven An incentive may be used to justify a solution or motive

Maslow Theory • Physiological Needs • Psychological Needs • Safety Needs • Social/Belongingness • Self-Esteem Needs • Self-Actualization

Maslow Theory • Physiological needs • Food • Shelter • Water • Clothing • Medicine

Maslow Theory • Psychological needs • What others think of you • To have worth, must be accepted by peers • Desire for success • Need to be noticed • Prestige and self-esteem • Realizing fullest potential

Maslow Theory • Marketing Strategy • Demonstrate double oven • Water tight roof • Garden • Fresh air Food, water, air, shelter Physiological Needs

Maslow Theory • Marketing Strategy • Smoke detectors • Warranty plans • Dead bolts • Clean, organized, well maintained home Security Safety Needs

Maslow Theory • Marketing Strategy • Show places of worship • Entertainment areas • Club activities • Prospects consider what others may think of the purchase Acceptance, conforms to others standards, belongs to groups Social and Belongingness Needs

Maslow Theory • Marketing Strategy • Status oriented • Houses must get them noticed • Gadgets to make life easier • Wants to help and impress others Success, prestige, self-worth Self-Esteem Needs

Maslow Theory • Marketing Strategy • Emphasize sports, education, cooking, hobbies • Houses should encourage these activities Doing what you were meant to do, self-fulfillment Self-Actualization

Data Analysis, Drawing Conclusions, and Motivation