Dynamics of the Armenian Community

1. Dynamics of the Armenian Community Presented by Krikorian Marketing Group

2. The Armenians Journey • 3000 year old ethnic race- Noah’s Ark. • Historic Armenian homeland lies in eastern Anatolia-adjacent parts of eastern Turkey. • First Nation to accept Christianity - 301 A.D • Armenian Genocide - 1.5 million - April 24, 1915 ( 90th in 2005) • Independence - May 28th 1918 - lasted until 1921 • Independence - September 1991 - to present (break up to USSR) Krikorian Marketing Group

3. The Journey Continues • First Wave of migration due to the 1915 Genocide to USA and other countries around the world. • Second Wave to the USA after WWII (‘46) was due to the refuges of displaced Armenians in German concentration camps. • Third Main Wave of migration to the USA (mid ‘75) was due to the civil war in Lebanon. • Fourth Wave was due to the dictatorship government in Iran. • Fifth Wave in this century was again in the 80’s those escaping from the communist Soviet Republic of Armenia. • Sixth Wave late 80’s to Present - due to the massive earthquake in Armenia and the blockade of fuel and supplies by the Azeri’s and Turkey. Krikorian Marketing Group

4. Respect Armenian Holidays, Ceremonies & Values • New Years Day • Christmas - January 6th • Spring Festival • Easter - Western • Armenian Genocide Day - April 24th 1915 • Armenian Independence Day - May 28th & Sept. 21st • Armenian - Navasartian-Olympics - July 4th Weekend • Blessing of the Grapes - usually 2nd Sunday in August Krikorian Marketing Group

5. Ancestry Total Population: 205,300* Caucasian 123,960 Armenian-American 53,840 Hispanic 38,452 Asian 31,424 African-American 2,468 Total Ancestry: 250,144 + 44.844 from Total GWP “YAN” &” IAN” Residential Total: 19, 764 X 3.0 HH…………………………………….. 59,292 X 3.5 HH………………………….. 69,174 GWP Commercial Accounts… 1,561 Does Not Include: Temp Visas, Green Cards, Tourist, Undocumented. Names that do not end as above, such as Persian Armenian Names. Foreign Born Residents: Glendale Ranks 1st in SPA……………. 100,065 or 56.6% Glendale Ranks 3rd in USA……………. in Foreign Born Residents Glendale: Census & SPA 2 San Fernando Valley Service Planning Area (SPA –2)

6. Glendale: Demographics (SPA-2)GlendaleTotal City Population: Rank in San Fernando Valley • Households with Annual Incomes below $25, 000 Glendale Ranks 1st… 15, 699 or 14.2% • Households with Annual Incomes over $150, 000 Glendale Ranks 1st… 5,946 or 8.8% • Population with large concentration of Seniors Glendale Ranks 1st… 25,370 or 13.0% • Population Glendale Disabled Seniors - over 65… 12,211 • Individuals with less than a 9th grade education Glendale Ranks 1st… 15,639 or 11.1% • Individuals with Graduate Degrees Glendale Ranks 1st… 11, 758 or 11.3% • Population receiving Public Assistance(eg Medi-Cal, AFDC etc 2001) Glendale 44,908….21.9% • Population Living Below Poverty Level Glendale Ranks 3rd………28,636 Source: San Fernando Valley/Santa Clarita Valley Community Needs Assessment 9/04 Krikorian Marketing Group

7. Armenian National Committee • Armenian Revolutionary Fed. Hunchakian Social Democratic Armenian Democratic Liberals Armenian Rights Council Armenian Council of America ArmenPAC • Nor Sirout Armenian Apostolic Church of America- Prelacy Armenian Apostolic Church of America-Diocese • Knights of Vartan Armenian Assembly of America • A.A. Action Committee (ARAMAC) Armenian Missionary Assoc of America Armenian Relief Society Armenian Intl Women’s Assoc Hye Geens Armenian General Benevolent Union Homenetmen Athletic/Scouts Homentmen Athletic/Scouts A.A. Chamber of Commerce Prepared by Krikorian Marketing Group Armenian American Medical Society of California Armenian American Nurses Association • Armenian Professional Society Armenian Dental Society of CA. Armenian American Council of Aging United Armenian Fund Armenian Fund Hamazkayin Cultural Society Tekeyan Cultural Association Armenian Educational Benevolent Union Armenian Bar Association Armenian Professional Network Armenian Society of Los Angeles Armenian Engineers & Scientists of America Armenian National Peace Officers Association Armenian Realtors of America Sampling of community, political, civic, service, religious, cultural, educational organizations. Numerous others not listed. Armenian OrganizationsGlobal - West & East Coast - California - So. California

8. TV: Glendale & Burbank… Charter Cable Channels: Channel 26 Channel 30 Channel 31 Channel 55* Characteristics… Weeknights & Weekends 24 Hours a Day Variety Program Formats Print: Dailies… Bi-Lingual Asbarez* Zhamanak Armenian Only New Armenia Print: Weeklies… Bi-Lingual Massis* Nor Gyank Armenian Life Armenian Only Nor Or* Molorak English Only Armenian Observer California Courier Other Sources: Yellow Page Directories (2) Magazines * Armenian Political Party Affiliation Krikorian Marketing Group Armenian Media KMG makes it easy to buy effectively and efficiently.

9. By Number of Employees Majority of Armenian businesses in Glendale are under ten employees. Companies with over 250…….1 Companies with 51-100……….4 Companies with 21-50……….32 Companies with 11-20……….48 Companies with 6-10……….114 Companies with 5 or less….932 By Industry Category Industry Companies Service Sector………………………………557 Retail Sales……………………………200 Financial Services, Insurance, Real Estate……………107 Construction……………………………62 Manufacturing…………………………42 Wholesale Sales…………………..…………….34 Administration…………………………19 Glendale: Armenian Owned & Managed Businesses Source: Potential Employers for Verdugo Welfare Clients - February, 1999. Ad Hoc Business and Workforce Development Committee. Verdugo Private Industry Council

10. Your One Stop Armenian Marketing Resource Contact Information… Tel: 818-240-7987 Fax: 818-240-7320 PO Box 2065 Glendale CA 91209 Visit us at…. http://www.krikorianmarketing.com E-mail us at… Info@krikorianmarketing.com Strategic Multicultural Marketing Call Krikorian Marketing Group 818-240-7987