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Maternity Wear
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By Hannah Kavy FASH 100. Maternity Wear. Target Market. Pregnant women Average age 25.1 W ide variety of: E ducation Occupation Income level. Customer Profile. Practical Maternal F amily oriented. Maternity Clothing 1960s. Maternity Clothing 1970s. Maternity Clothing 1980s.
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Maternity Wear
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By Hannah Kavy FASH 100 Maternity Wear
Target Market • Pregnant women • Average age 25.1 • Wide variety of: • Education • Occupation • Income level
Customer Profile • Practical • Maternal • Family oriented
Prediction • Colorful maternity clothing!
Fashion Cycle • Mass acceptance • Peak • Gets more fashionable with time
Sources Articles • JJ. "Maternity Wear from the 1960s, 1970s & 1980s." Bellyitch. 22 June 2011. Web. 9 May 2012. <http://www.bellyitchblog.com/2011/06/maternity-wear-from-1960s-1970s-1980s.html>. • "Maternity Clothing Factory Directory for Fashion Industry." Apparel Search. Apparel Search Company. Web. 09 May 2012. <http://www.apparelsearch.com/cmt_maternity.htm>. • "Surprising Facts about Birth in the United States." BabyCenter. BabyCenter, L.L.C. Web. 09 May 2012. <http://www.babycenter.com/0_surprising-facts-about-birth-in-the-united-states_1372273.bc>. Book • Koch, Amy Tara. Bump It Up: Transform Your Pregnancy into the Ultimate Style Statement. New York: Ballantine, 2010. Print.